Jason Falls

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The Future of PR with Gini Dietrich – Go Ahead Caller Episode 44

February 19, 2019 by Jason Falls 1 Comment

The future of PR with Gini Dietrich and Jason Falls

Gini Dietrich is one of those people you can talk to for hours. Not just about public relations, her specific area of expertise, but anything. But to keep the show somewhat on track, this week on Go Ahead Caller, I talked to Gini about the future of public relations, whether or not PR and influencer…

Filed Under: Marketing Podcast Tagged With: Gini Dietrich, influencer marketing, PR, public relations

Brands That Went Viral in 2018 Prove PR is not Dead

November 13, 2018 by Jason Falls Leave a Comment

Brandwatch's 101 Viral Posts of 2018 Category Chart by Jason Falls

There are some who believe that public relations (PR) is dead. Social media killed it. Influencer marketing and the advent of everyone-as-publisher killed it. You can’t get earned media anymore because everyone now has their hand out. You have to pay or you don’t play. While there’s a lot of truth to the underlying factors…

Filed Under: Digital Marketing Tagged With: brand marketing, crisis communications, PR, public relations, viral content

The Value Proposition and Influencer Marketing, PR and SEO – GAC Episode 31

October 23, 2018 by Jason Falls Leave a Comment

Jason Falls discusses influencer marketings value proposition for brands.

Yet another week where the Internet gods decided to hiccup the show. I guess I shouldn’t have spent the first part telling a joke/story about my man parts. Heh. But we did dive in deep, once we got serious, to talk about the value proposition and influencer marketing — what you can bring to the…

Filed Under: Marketing Podcast Tagged With: influencer marketing, PR, public relations, search engine optimization, SEO

Papa John’s Launches Crisis Communications Initiative

September 19, 2018 by Jason Falls Leave a Comment

Papa John's Better Together Site Header

There aren’t many companies that have needed crisis communications as much Papa John’s lately. Living in Louisville, it has been hard for me to escape the latest scuttlebutt, accusation, claim and such coming from ousted Chairman and company founder John Schnatter, who allegedly used a racial slur on a media training call earlier this year.…

Filed Under: Public Relations Tagged With: crisis communications, crisis control, papa johns, PR, public relations

Complaining on Social Media, PR Today and Wake-Up Calls – GAC Episode 13

June 12, 2018 by Jason Falls Leave a Comment

A blistering tour through communications topics like social media complaints and what public relations is today on Go Ahead Caller this week. I talk about my big move and end the show with a somber take on our recent rash of wake-up calls around suicide. Enjoy and tell your friends about the show! Join me…

Filed Under: Marketing Podcast Tagged With: customer service, PR, public relations, social media

The Irony of Today’s Influencer Marketing Landscape

April 18, 2016 by Jason Falls Leave a Comment

In a 2008 panel discussion about influencer marketing and public relations I was asked how I would respond if a blogger asked me to pay them to use the story I was pitching for my client. My response then was I would tell them to go to hell. Certainly, that was a melodramatic way to underline a point…

Filed Under: Public Relations Tagged With: influencer marketing, influencer programs, influencers, PR, PR pitching, public relations

Framing The Blogger-PR Relationship Differently

April 20, 2015 by Jason Falls 4 Comments

The first national speaking opportunity I was offered was to spread the word that PR spam was partially the fault of the media database companies, like Cision and Vocus, who were making blogger and media member contact information readily available. The companies responded, strengthening their offerings. But there’s still a lot to be desired. Last…

Filed Under: Public Relations Tagged With: blogger outreach, influencer outreach, PR, pr spam, public relations

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