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You are here: Home / Archives for social media monitoring

Mentionlytics Offers Small Business Social Listening at Reasonable Prices

January 18, 2017 by Jason Falls Leave a Comment

Mentionlytics - Small Business Social Listening

Finally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally begun in Greece but with offices in New York and London now, offers a strong set of social listening features for under $50 per month, putting it…

Filed Under: Social Listening, Social Technology Tagged With: small business social listening, small business software, social listening platform, social media listening platform, social media monitoring, social media monitoring platform

Brandwatch Launches Its First Step Toward Audience-Centric Listening

July 26, 2016 by Jason Falls 2 Comments

Brandwatch is the latest social listening/social intelligence tool to offer up a product around audience-centric listening. This trend in the industry will continue as the software companies jockey to offer the same features as their competitors. Audience-centric listening actually breaks the mold of social listening and social monitoring platforms and allows you to begin with…

Filed Under: Social Listening Tagged With: audience centric listening, brandwatch, social intelligence, social listening, social media intelligence, social media listening, social media monitoring

The Difference Between Social Monitoring and Social Listening

July 20, 2016 by Jason Falls 3 Comments

  In the good old days of social media – years ago (like 2007) – we called all these tools that went out and found conversations about your brand social monitoring platforms. Today, most of them call themselves social listening platforms. On the surface, you’d think there’s no difference. But there is. And in my…

Filed Under: Philosophy Tagged With: online conversation research, researching online conversations, social intelligence, social listening, social media listening, social media monitoring, social monitoring

Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool

January 29, 2016 by Jason Falls 3 Comments

Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in…

Filed Under: Social Listening Tagged With: influencer mapping, influencer outreach, public relations, social listening, social media listening, social media monitoring, social media monitoring software, social media software, sysomos

Is Social Listening Innovation Possible?

September 25, 2015 by Jason Falls 1 Comment

Innovation in the social listening space seems almost impossible. What’s possible is done. Or at least that’s the contrarian view. I spent a few days this week with my friends at Zignal Labs, a new-ish entry into the social listening landscape. And by friends, I should disclose that I mean literally, my friends. Tim Hayden (CMO)…

Filed Under: Social Listening, Social Technology Tagged With: media monitoring, social command center, social innovation, social listening, social media monitoring, social monitoring, zignal labs

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