There is a huge opportunity in social technology that nobody is jumping on. I’ve lamented it before and will continue to do so. The honest truth is that whether you’re talking about social media management solutions, social listening or social analytics, no one is focused on helping small businesses. Only in the email marketing category […]
The Big Opportunity In Social Technology Nobody Is Taking Read More »
The case studies around social listening always fascinate me. Even the tried-and-true customer service saves that make everyone feel warm and fuzzy about social media. But when a company goes beyond the reactive (what I call “monitoring”) use of social listening platforms and applies the technology to inform other business functions, I get excited. 7-11
How Social Listening Can Inform Your Creative Brief Read More »
There’s another social content curation and sharing app out there called DrumUp (http://drumup.io). Like Buffer, LockerDome, Edgar and others, it allows you to proactively post or reactively share content recommended to you by keywords to offer. The setup is super simple – I connected via my Twitter account, entered some keywords and was up and
DrumUp Offers Simple, Easy Social Sharing Read More »
My consistent lament about the social technology space is there are too many people claiming they do everything and too few people doing everything. For every monitoring solution that says they have engagement tools, workflow management and killer analytics, there’s a killer analytics solution that claims to have monitoring, engagement and workflow management. The truth
More Social Technology Contraction as Sysomos Acquires Expion Read More »