super bowl advertising

How to Hijack the Super Bowl with Influence Marketing

Influencer Marketing, Marketing Strategy

You don’t need $5.6 million to get attention for your brand during the Super Bowl. Well, you do if you insist that attention come in the form of an official Super Bowl commercial. But there are lots of brands who have successfully hijacked the online conversation and buzz around Super Bowl commercials in recent years […]

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Good Advertising Does Work

Philosophy

And here we are, the day after Super Bowl XLIX. It’s back to the grind for the social media talking heads, the digital marketing gurus and the PR pitch artists. And that means it’s back to telling everyone that advertising doesn’t work. Except today, all we’ll talk about are which television commercials were our favorite

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