Tiffany Kelly on Winfluence

Shocking Analysis Shows the Most Valuable NIL Athletes Aren’t Who You Think

It’s been more than two years now since the NCAA passed legislation that allowed college athletes at its institutions to accept payment for use of their name, image and likeness. The NIL push as most people know it has created millions of dollars for student-athletes who had long been handcuffed by eligibility rules that prevented […]

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