tiktok marketplace

Falls Commentary - Creator Marketplaces

The Long-Term Effects of Creator Marketplaces Will Kill Creators

Whether you’re an influencer or a brand, the concept of the creator marketplace brings with it some appeal. For the content creators out there, the opportunities to work directly with brands can be a lifeline. That’s especially true when you’re growing your audience from micro- to mid-tier or mid-tier to mega influencer. For brands, creator […]

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Krishna Subramanian on Winfluence

TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges

If you whittled down the biggest questions and problems brand managers are asking about today in influencer marketing, two of the top couple would be, “What’s the deal with TikTok?” and “What does this influencer marketing jazz even get for me?” The TikTok issue is layered, but one problem area has been related to the

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