Words matter. Perhaps now more than ever. Why? Largely because the proliferation of information and content has forced all of us into attention deficit disorder consumption. We skim. We thumb scroll. We let our short attention span perceptions shift our understanding of the world around us without stopping to think. So words matter. If you […]
When it Comes to Reporting Influencer Fraud, Words Matter Read More »
My philosophy for creating good content on my blog and e-mail newsletter is simple: If I don’t have anything to say, don’t force it. It’s okay to miss a day or a few days or a week. While consistency helps get your audience into a habit of hearing from you and coming back for more,
Creating Good Content Requires Creating Bad Content Read More »
We all write. Whether it’s just little posts on Facebook, emails, articles or even computer code, we all write. I write for dozens of reasons. My primary one is because it allows me to share with the world the thoughtful, crazy and sometimes downright absurd ideas that bounce around my head. Sometimes, they help people.
Once upon a time, my old blog was the No. 1 rated marketing blog in the world. Granted, Social Media Explorer was ranked by a handful of arbitrary metrics that could be (though in my case weren’t) manipulated. But for about three weeks in October of 2010, those metrics favored me for some reason. As
Getting Back To The Basics Read More »