Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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Julianne Fraser on Winfluence

The Power of Brand Alignment in Influencer Marketing

Probably the most frequent quality of influencer selection I’ve talked about in the last month or so is brand alignment. Does the influencer match your brand in terms of values, aesthetics and beyond. The more aligned your influencers and content creators are with your values, your brand voice and perhaps content pillars, the easier their …

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Affiliate marketing won't work for influencers

Why Affiliate Marketing Won’t Work with Influencers

Instagram announced last week it was testing new affiliate marketing tools for influencers. Many influencer marketing software solutions have begun integrating affiliate marketing components into their softwares as well.  The reason is brands have been clamoring for them because brands think the affiliate model of marketing is going to magically make influencer marketing cheaper. They’re …

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.Online Business Academy

I’ve Launched a New Course to Help Build & Launch Your Website

One of the reasons I started blogging years ago was to help small businesses figure out all this digital stuff I was working in every day. When I talked to small business owners, or marketers at smaller businesses, I was surprised how intimidated they were by the web. Couple that with my knack for being …

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David Morneau on Winfluence

Going Small with Micro-Influencers

We’ve thrown around the term micro-influencer a lot on this show. The term refers to someone with generally around 5,000 to 50,000 followers. They’re probably not quite to the point of making a living doing it, but they have an impact on a fair number of people. Lots of brands love micro-influencers because they can …

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What Brands Need From Influencers

What Brands Really Need From Influencers

I know what brands want from influencers. But what brands say they want from them and what they actually want from them are different things. Ask a brand manager what they want from their influencers or influencer programs and they’ll say things like: Engaging content Enthusiastic endorsement Or the stomach-turning authentic collaboration But brands are …

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Malvika Sheth on Winfluence

Influencer Marketing from the Influencer’s Perspective

It’s always a treat to get insight from influencers on the show. My research and analytics tell me most of you are brand-side marketers or agency folks that serve the brands playing in the influencer marketing space. So, when we have the opportunity to hear from a content creator, there’s a lot of insight to …

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Tim Williams of Onalytica on Winfluence

The Software Company Focused on Influence, Not Just Influencers

The underlying theme of my book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, is that we have to stop thinking about this practice as all about influencers and think of it in terms of how to drive influence. That can come from online influencers with big followings, but it can also come from …

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Jessica Thorpe on Winfluence

How to Connect Influencer Marketing to the Bottom Line

One of the biggest challenges for brands in influence marketing is tying all these wonderful content collaborations with creators back to the bottom line. Not only do brands not often have full or direct exposure to an influencer’s analytics, but many don’t sell direct to consumer, meaning sales data is often in the hands of …

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Cynthia Ruff on Winfluence

How Confident Are You In Your Influencer Compensation?

As the influencer marketing space evolves, so will the tools, platforms and services out there that make things better. We’ve interviewed some folks behind some of these startups here on the show already and we’ll continue to do so. I like to think we’re keeping an eye on what’s out there in case a better …

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Killing authenticity

Can We Please Kill Authenticity?

Two weeks ago I spent several hours judging entries in an influencer marketing awards contest. Part of the submission was for the brand or agency to describe their organization’s unique selling proposition. Every single entry had some version of the following in their answer: “We focus on authentic, transparent and human connections with our … …

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Bandolier Media on Winfluence

The Ad Agency that Manufactures Influence

We recently had a conversation with Brandon Brown of influencer platform Grin about CGI influencers—computer generated avatars that seem to be real people posting influencer-like content and gaining followers. That conversation opened up some discussion about using the influencer landscape as a palette for creativity. We joked that Kentucky Fried Chicken should create a Colonel …

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Jason Falls on Influencer Fraud

More Truth Surfaces About Influencer Fraud

My previous commentary that focused on the idea that Words Matter pointed out a flaw in semantics with how HypeAuditor reported fraudulent behavior. That semantic difference—a simple poor choice of words—lead Campaign U.S., a popular advertising industry publications, to post the statement that more than half of Instagram influencers—”engaged in fraud”—with 45 percent of accounts—”fake.”  …

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Ian Randolph on Winfluence

Value Mapping: The Next Level of Influencer Selection

Once upon a time, I was a fairly knowledgeable guy about social listening. (I still am, I think. But in the early 2010s I was kind of known for that.) Analyzing online conversations to mine for consumer insights became such a focus for me that I started a company around the practice. The Conversation Research …

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Julius Influencer Marketing Software

A Video Tour of Julius, My Influencer Marketing Software of Choice

I’ve been using Julius for influencer marketing discovery, campaign management and measurement for several years now. Its user interface, functionality, feature set and the curated information Julius’s research team loads into the platform make it a superior choice, in my opinion. Julius is the software I mention in my book more often than others for …

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Erin Murray on Winfluence

Which Influencers Are More Effective?

For much of the last year or so in the influence marketing space, there has been a growing trend to move away from mega-influencers in favor of micro- and nano-influencers. Those with fewer than 50,000 or even 10,000 followers. The reasons, as we’ve discussed with several of our guests, is that the smaller the following, the …

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