Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Everything Influencers Need to Know About Email Marketing
Too many content creators and influencers are building their homes on borrowed ground. And someday, the landlord may well swoop in and hand them an eviction notice. That analogy is actually a toned down version of reality, though. When an influencer or content creator puts all their content on Instagram, TikTok, YouTube or Facebook, they’re …
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The Best Advice for Influencers From An Experienced Influencer
When you have the opportunity to learn from a seasoned professional, you should always take it. When I found out I could get Chris Gibson on the line to pick his brain as it were about being an online content creator, an influencer who has created a career over the last 15-plus years doing that …
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A Frank Discussion About The Influence Marketing Software Landscape
I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on content management platforms, social media management platforms … then in the late 2000s and early 2010s, I became somewhat established as having a degree of expertise with …
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Presenting Own It: A Podcast Aimed at Closing The Ad Agency Gender Gap
This shouldn’t come as a surprise to you, but I have a day job. At Cornett. It’s an ad agency. And I love it there. What may come as a surprise to you is Christy Hiler, the owner at Cornett, is very rare in the ad business. And by that, I mean less than one …
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The Alpha Collective is One Ticket to Web 3.0 Success
I waxed poetic a couple of weeks back about the Metaverse. It is part of the larger grouping of new technologies and opportunities that fall under the umbrella of Web 3.0. The Metaverse, which is largely virtual worlds, is all about experiences. Then you have crypto currency, which my best explanation of is the coins …
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Public Speakers are Influencers. Here’s How to Find the Right Ones.
I attended my first in-real-life conference last week. Social Media Marketing World happened with actual, physical people in an actual physical place – the San Diego Convention Center – and mostly without masks, though the hugs and enthusiastic closeness is still faint compared to what they once were. Ironically enough, the buzz was all about …
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The Teenage Slime Queen Turned Successful Entrepreneur
About three or four years ago my daughter Katie came home with a gallon jug of borax and another of Elmer’s glue and announced she was going to make slime. As you can imagine, I was more than thrilled to have a 10-year-old playing with chemicals and food coloring all over my house. But she …
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An Event to Help Your Child Become a Creator
It shouldn’t surprise you that three times more children ages 8-12 want to be YouTubers than Astronauts. But there’s a good chance your child’s STEM program doesn’t yet account for the reality of the Creator Economy? My pal T. Adeola is solving for this with the first ever Creator Camp by STEM Whisperers. There are …
The Opportunity & Nuances of Gamers as Influencers
How many of you would call yourselves a gamer? Well, if you play Wordle, you’re a gamer. If you got sucked into Angry Birds, Candy Crush, or Trivia Crack … gamers all. I have 3-4 games I have on my phone to pass time waiting at a doctor’s office, or to watch while I sit …
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Cooking Up Great Content With The Grill Dads
Many of you know I host another podcast on the Marketing Podcast Network called Digging Deeper. Occasionally on that show, we interview someone that has a perspective or focus on something that either is, or is related closely to influencer marketing. When we do, I like to share that interview here as well. Why not …
What Brands & Influencers Need to Know About the Metaverse
The Metaverse has been on the top of minds and conversations of most people in the marketing space in the last few months. Ever since Mark Zuckerberg and Meta, ne’ Facebook, went all-in on VR to inflate stock prices because they had Oculus headsets to sell now, this seemingly new virtual world as a consumer …
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The Best Conversation You’ll Hear About Podcasting
You may recall our episode from late January in which I adopted an exaggerated satirical stance responding to a podcaster who had taken exception to my answer to a question on Twitter. The question, from my fellow Marketing Podcast Network creator Seth Goldstein, was whether or not podcasting was a modern form of busking, or …
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The “Why” We Pay Influencers is All Wrong. Here’s How to Fix It.
If you’re an influencer or a talent manager, today’s commentary might make you a little uncomfortable. I’m just going to throw that out there as a warning. But bear with me … I’m going to dish some harsh realities to our brand and agency side friends, too. We’ve been talking a lot lately about when …
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The Comedian Turning Comics Into Content Creators & Influencers
I have been a student of stand-up comedy from my earliest memories. I would stay up late when I was little to watch The Tonight Show with Johnny Carson just to see the monologue, then hope beyond all hope one of the acts that night was a comedian. Later, I fell in love with David …
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The Tricky Migration Point from Product-Only to Paying Influencers
A couple of weeks ago a marketing executive with an online retailer in the United Kingdom reached out to ask for my feedback on something. Her situation was not dissimilar to many people who email or message me with influencer marketing inquiries. The company sells sporting goods and apparel, has grown nicely over the last …
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