Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The Ultimate Personalization Strategy for Influencer Outreach & Audience Building
There’s really no question that the more personal the relationship, the more powerful it is. In the business world, the big trend for everything from email marketing to e-commerce websites is personalization. In the influence marketing world agencies and brands hope to break through the inbox clutter and get influencers or media members to respond …
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Advice for Influencers & Brands from an Original Influencer
The world of influencer marketing in the context we typically think of it today dates back about 15 years or so to the emergence of blogs. Jeremy Wright co-founded and was the first CEO of b5media, one of the original blog networks that eventually sold for millions of dollars. He sees parallels and has advice …
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Evolving Influence Software Beyond Social Influencers
AspireIQ is about to unleash a new version of its software that is an evolution with the market. The enterprise level software has been one of the great campaign management solutions out there that enables and agency or brand to discover, engage, manage and measure influencer partnerships. Its new version shifts the mindset from online …
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The Sophistication of B2B Influence Marketing
There’s been an evolution in business-to-business (B2B) influence marketing lately. Both software companies and agencies are pushing the idea of brands creating influencers out of company executives. Mel Carson was an early company-based influencer, long before we were talking about all this. He was a digital evangelist at Microsoft in the mid-2000s whose whole job …
Advertising Doesn’t Work, But Advertising Does Work
Freakonomics’s two-part radio and podcast episodes called “Does Advertising Actually Work” (Part 1, Part 2)has raised a few eyebrows from agencies and clients alike. It’s one thing for a research scientist to present at an academic conference saying ads are a waste of money. It’s another when real experiments with real brand advertising budgets are …
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Breaking Down Trend, a Curated Influencer Marketing Platform
The landscape of influencer marketing tools is wide and varied. We’ve talked to some of the software company executives here on the show. The IZEAs, Onalyticas and Mavrcks of the worlds are large databases with a high-touch managed services that sit on top of them. I’ve used several of them and they’re great. There are …
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One Influencer’s Superior Success Method
Aaron Anastasi has one of those faces you think is very familiar, but you can’t quite place it. Until you do. He’s a working actor who has played parts on shows like Bosch, 9-1-1 on Fox and others. But if you have ever searched YouTube for singing lessons, you definitely know him. Aaron is the …
Advice for Influencers from Brands and Agencies
Connecting brands to influencers has become a big part of my job. But part and parcel to that is working the other way and connecting influencers with brands. My preference is always to build relationships and that means I get to know the influencer I work with — where and when I can — and …
The Brain Science Behind Influence and Influencer Marketing
Influencing people isn’t just creativity and content mixed together. It’s the by-product of the way our brains function. As we experience that content or creativity, hormones release into our system that make us feel safe, happy, sad, angry or any of the other range of emotions. People are subject to their own brain chemistry and …
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Turning Executives into B2B Influencers
For years now, one business-to-business, or B2B, marketing tactic has been to build executives of the company up as thought leaders. Reframing that purpose you could argue what B2B companies have been doing for years is building their executives up as influencers in their industries. Carter Hostelley and his team at LeadTail have been building …
The Scoop on Influencer Marketing from the Industry’s Top Beat Writer
If there is a beat writer for the influencer marketing industry it has to be Joele Forrester from Talking Influence. Her whole job is to interview the movers and shakers, break the news about new software product launches and industry trends, analyze the implications of influencer unions and legal interpretations for the industry and beyond. …
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The Problem of Influencer Fraud and What To Do About It
A few weeks ago on the show, we talked to Emily Ho, the marketing strategist behind Authentically Social and a fashion influencer in her own right under the monicker Authentically Emmie. In that episode we talked about influencer fraud, comment pods, buying followers and the like. I even mused, “When is someone going to create …
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How Influencers and Brands Drive Dollars with Influence Marketing
We’ve talked about a handful of books on influencer marketing here on Winfluence. While we await the publishing of Winfluence (the book) in early 2021, I couldn’t help having more great discussions with smart people in the space, even other authors. Justin Blaney is a professor at the University of Washington and the chief innovation …
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From TikTok to Instagram Growth – The Influence Marketing Magic of Kroger
Kroger was the first company to launch a branded TikTok challenge. They have also successfully engaged influencers for events like Hispanic Heritage Month and partnered with publishing platforms like Funny or Die to product share-worthy online content. But the brand also has built incredible social media success in its own right and much of all …
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If An Influencer’s Follower Count Doesn’t Matter, What Does?
As we survey the web for the best influencers for our influencer marketing campaigns, our tendency has always been to prioritize influencers by their follower count. If you haven’t heard it yet, let me say this loud and clear: Influencer follower count doesn’t matter. Now, let’s break down why you’ve been told it doesn’t matter, …
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