Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Exploring Influence Marketing in Latin America
Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we don’t spend a lot of focused time understanding how influence marketing works in various countries and cultures. Fabian Fernando Guevara Juarez, who goes by Fabian Guevara for a shorter version of …
Someone Is Recommending Influencers Purchase Followers? Publicly!
Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I subscribe to. It’s always good to catch up on what’s happening in the industry. Once I read the blogs and websites I know and trust, I have a folder …
Someone Is Recommending Influencers Purchase Followers? Publicly! Read More »
Exploring Influencer Marketing Measurement … And The Metaverse
It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I bring that to the table a bit. I work at an agency, Cornett, and devise and manage influence marketing programs for a number of our clients. But …
Exploring Influencer Marketing Measurement … And The Metaverse Read More »
What Department Should Own Influencer Marketing?
Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy advertisements. Previous to that point, my team and I managed the growth of several valuable and productive relationships over the course of several years. There were about five or six …
What Department Should Own Influencer Marketing? Read More »
How Do Brands & Agencies Handle Influencers of Color?
There’s no doubt that the environment around influencer marketing and race, culture and diversity has undergone an incredible amount of change in the last two years. While the issues of pay gaps and brands ignoring influencers of color have always been present in the industry, the combination of social unrest in the United States and …
How Do Brands & Agencies Handle Influencers of Color? Read More »
Removing the Blinders for Better influence Marketing
For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and influencer marketing. One is focused on the noun. When we say “influencer” marketing, your brain is conditioned to think about Instagram, YouTube or TikTok. The other, is focused on what …
Removing the Blinders for Better influence Marketing Read More »
Who Will Win the Impending Influencer Marketing Software War?
Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social networks, snooping around hashtags or doing some Google searches for link-bait posts about the top influencers in one category or another, but that’s time consuming and laborious. Influencer marketing software platforms like IZEA, …
Who Will Win the Impending Influencer Marketing Software War? Read More »
Building A Business As A Local Influencer
The stereotypical influencer is someone who has a topic, industry or talent. They create content around that and create an audience to build a platform. If they’re lucky, they monetize it in a way that supports them. If they’re real lucky they become famous and sign entertainment deals and such to spin off into more …
Can Advertising and Influencer Marketing Mix?
There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies and priorities, does nothing but muck everything up. Social media, and it’s immediate by-product of influencers and thus influence marketing, was, in essence, a way for consumers to push back against …
The Influencer Marketing Firm Practicing Influencer Marketing
One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter from an influencer marketing firm based in the United Kingdom. I came about it because it’s authored by Scott Guthrie, a counterpart of mine, of sorts, in …
The Influencer Marketing Firm Practicing Influencer Marketing Read More »
TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges
If you whittled down the biggest questions and problems brand managers are asking about today in influencer marketing, two of the top couple would be, “What’s the deal with TikTok?” and “What does this influencer marketing jazz even get for me?” The TikTok issue is layered, but one problem area has been related to the …
TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges Read More »
How is Name-Image-Likeness (NIL) Affecting Student-Athletes?
NIL is short for name, image, likeness, and is the short expression that defines an important legislative move by the NCAA and NAIA, the two main college athletic associations in the United States. The maneuvers relax the definition of amateurism in those organizations to finally allow college student-athletes to capitalize on their name, image and …
How is Name-Image-Likeness (NIL) Affecting Student-Athletes? Read More »
It’s Time to Do Away With Top Influencer Lists
The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of us do when trying to find something. They search. As in Google. Naturally, the query they often start with “top influencers in” whatever the industry is. And there they find …
The Role of Influencer Marketing in Economic Development
Most of you know I am from and live and work in Kentucky in the United States. And if you know anything about that state, especially the eastern part of Kentucky where I grew up, you know it has spent the better part of the last three or four decades trying to figure out how …
The Role of Influencer Marketing in Economic Development Read More »
Can Influencer Marketing Succeed with Product-Only Payment?
Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a controversial one. One perspective is you might be able to, but you shouldn’t. You are, after all, getting not just access to someone’s audience, but also their …
Can Influencer Marketing Succeed with Product-Only Payment? Read More »