Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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How Not to be a Terrible Podcast Guest
I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly spell out dozens of reasons you should. I’m not here today to wax poetic about Winfluence, the podcast, nor the Marketing Podcast Network which I run. I’m …
Shocking Analysis Shows the Most Valuable NIL Athletes Aren’t Who You Think
It’s been more than two years now since the NCAA passed legislation that allowed college athletes at its institutions to accept payment for use of their name, image and likeness. The NIL push as most people know it has created millions of dollars for student-athletes who had long been handcuffed by eligibility rules that prevented …
Shocking Analysis Shows the Most Valuable NIL Athletes Aren’t Who You Think Read More »
Everyone is Up-In-Arms About De-Influencing … And Shouldn’t Be
It’s been a while since I’ve offered up a commentary episode and since the main interview episodes of Winfluence are now also in video, I’ve given some thought to bringing back the commentary episodes as an audio-exclusive, if you will. That, and, I have to be honest … I resisted making the podcast a video-first …
Everyone is Up-In-Arms About De-Influencing … And Shouldn’t Be Read More »
The Gap in Creative Concepts and Strategy in Influencer Marketing
Before we jump into this episode, a note for the listeners: Winfluence is now available as a video show. If you’d like to see the magic as well as hear it, just pop over to the YouTube channel and subscribe. The easy way to get there is jasonfalls.co/youtube. Of course, you can also search for …
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How to Make Your Live Streams and Webinars More Engaging
Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do it live, in real-time, tears down almost all the barriers social networks present to get to and engage an audience. The social network sites prioritize live video …
How to Make Your Live Streams and Webinars More Engaging Read More »
Valuing Influencers for Big Brands & Startups
Those of us on the agency or services side of the influence marketing industry covet one thing really: Insights from brand-side marketers, particularly those who are the decision-makers in the business. I would imagine talent managers and some creators also covet that since the brand’s investments in any of us is what makes the industry …
Building Influence in Brand Communities
We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope. But when you can learn amazing insights from someone who leads influence marketing for a big brand, but that person also happens to be a content creator themselves, well now we can …
How to Get First-Party Data From Your Community With Their Permission
If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally do not want companies like ours capturing and using their data without their explicit permission. Regulatory guidance like GDPR in Europe, and consumer-focused policy trends like not allowing 3rd party …
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Using the Creator Economy to Empower Underserved Youth
I want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to be superfluous. Will the world survive if marketing died? Sure it would. Heck, some people would even say it might be a better place. Sometimes, I’m not …
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Translating Influence Marketing to the C-Suite
We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn’t necessarily mean the C-level folks in your business are going to understand and approve what we want to do. Some of us talk to the C-level. Some of us are at …
How a Sports Betting Site Flipped Influencer Marketing on its Head
You already know we focus our attention here on influence marketing. That encompasses what many traditionally think of as influencer marketing (with the R) where a brand finds a social media content creator with a large audience to post about their product or service. We expand that conversation to include anyone with influence … social …
How a Sports Betting Site Flipped Influencer Marketing on its Head Read More »
FEED DROP: Global Creative Wisdom from Paul Grubb via The Fuel Podcast
We’ve got a little holiday feed drop you today. I know many of you may not pick up the podcast player during this yule tide season or even on until the New Year, but if you’re like me you get through the festiveness and overeating and need a little alone time with a good podcast. …
FEED DROP: Global Creative Wisdom from Paul Grubb via The Fuel Podcast Read More »
IZEA Reinvents Itself With New Flex Platform
It’s hard to have a conversation about influencer marketing software platforms and companies without talking about IZEA. IZEA Worldwide is a publicly traded company on the NASDAQ. Annual revenues are thought to be in the $20 million range. As of the end of 2021 its revenue was actually up 96% year over year. Not bad …
The Influencer Secrets of the Most Popular Dental Hygienist in the World
The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses … there are creators out there for every niche and business vertical. Occasionally on Winfluence, we like to bring a content creator on the show to explore …
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Agorapulse Adds TikTok to its Content & Community Management Platform
Agorapulse, a leading social media content and community management solution I happen to use and am an ambassador for, announced today it has added TikTok integration! This will surely save thousands of hours of time for social media content managers and community managers moving forward. Kudos to Agorapulse for the integration. As you can see …
Agorapulse Adds TikTok to its Content & Community Management Platform Read More »