Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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Aliza Freud on Winfluence

Moving Influencer Audiences Down the Funnel

The influencer marketing space is overrun with agencies and marketplaces and software solutions and such. It’s hard for a brand to find the right partner to actually solve the specific problems they have that influence can address.  Case in point, I reached out to a talent agency last week – you know, one that manages …

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Nick Wise on Winfluence

Leveraging Micro- & Nano-Influencers for Small Business

Many of you are small business owners. Some of you might also work in marketing teams or even at agencies where influencer marketing budgets are thin. So when you hear people rattling on about the software platforms they use for their influencer marketing efforts, you probably think, “Yeah … wouldn’t that be nice.” The soup-to-nuts …

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Matt Miller on Winfluence

A Cheaper, Faster Path to More Ideal Consumer Insights Through Influencers

The most overlooked facet of marketing execution across our industry is consumer research. The large brands and agencies swear by it. But the one-percent is just that: one percent. When you drop down to the lower end of the large brand spectrum, and then to medium brands and small businesses, consumer insights are seldom even …

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Understanding Affinity to Find Success With Influencers

The word affinity has a wide range of meanings. The core one is,  a relationship by marriage. That’s according to Merriam-Webster. But it can also mean a similarity based on a relationship or causal connection.  Which is to say the spectrum of the relationship can be strong. Or not so strong.  I have an affinity …

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Nick Gray on Winfluence

The Cocktail Party Method to Grow Your Own Influence

Let’s talk about building your influence. And I don’t mean growing your follower count on social networks. I mean really growing the number of people that you have some degree of influence over. Now, for some of you who want to build a following online or offline and have true influence. Perhaps you want to …

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Sarah Panus on Winfluence

How to Leverage CSR and PR channels to influence

I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the brilliant minds of our guests. I make no claim to be the know-all and end all to influence marketing.  Sure, I have a perspective on the practice …

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PodOps team on Winfluence

Expanding Your Brand With or On Podcasts

If you’ve listened to Winfluence for any length of time, you know that for the influencers and content creators out there, I’m bullish on building and growing your owned content channels. Blogs, websites, email newsletters, podcasts … the properties where you own the content and the audience. As opposed to social networks where your content …

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Aaron Bruce on Winfluence

What if we’re approaching influencer marketing all wrong?

What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down a one-way street? I’m not throwing this out there as hyperbole. I mean it. What if we have it all wrong? Let’s deconstruct the construct for a …

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Rand Fishkin on Winfluence

The Insights Software That Finds What Influences Consumers

The first social media conference I ever attended was a Search Marketing Expo event back in 2007 or 2008. While it was being put on by a search-focused company, it was all about social media. I thought it would be a good place to learn and listen and see if my ideas on this emerging …

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Influencer Marketing Analytics on Winfluence

What Analytics Should Brands Ask For From Influencers?

At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I haven’t …

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Rev Ciancio on Winfluence

Marketing and Influence in the Food, Restaurant, and Hospitality Industry

There’s no question the pandemic had and is still having a tremendous impact on the restaurant industry. In fact, as today’s guest points out, when you look at the history of how and why people use restaurants, the experience has changed.  Rev Ciancio is a food and hospitality industry influencer. Yep … in the B2B …

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LaToya Shambo on Winfluence

Is The Influencer Pay Gap Closing? And How Do We Tell?

According to The State of Influencer Equity report from IZEA, black creators on average make more than white influencers. But find a black creator that thinks that’s accurate and you might be the first. In fact, other studies and surveys show the influencer pay gap through the filter of race is still very far from …

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The Endless Coffee Cup on Winfluence

Creating Influence in the Middle East

This is a special episode of Winfluence. I’m going to step aside and let you hear someone else guide a discussion about influence marketing. There’s another great show on the Marketing Podcast Network called The Endless Coffee Cup. Matt Bailey of Site Logic is the host of that show. He welcomes expert guests from all …

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Jordan Mauriello on Winfluence

A Deeper Dive into Gamers as Influencers

We learned on a recent episode of Winfluence that we’re all gamers. If you play Wordle, or 2048 or Solitaire on your phone, you’re considered a gamer. When you think of the label that way, and filter that label through the lens of influence and influencers, a stereotype is shattered a bit, right? Gaming is …

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CPM for influencer marketing

How to Find and use CPM in Influencer Marketing

It could be the economy. Or opportunity. Or greed. But I’ve become fed up with the ever-increasing price tags influencers and content creators are putting on brand engagements. For you brands and agencies out there, I’m guessing you might be as well.  In the most recent edition of my monthly email newsletter, I shared some …

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