Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Influencers are the Enterprise
The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix and match influencer approaches. You have niche players in the agency and software space that focus on micro and nano influencers. And at each of those tiers, …
The Agency that creates influencers … and spicy coffee?
If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged audience. Then they do lots of brand collabs and make a fair amount of money. Then they diversify and get into creating their own products, services or …
The Agency that creates influencers … and spicy coffee? Read More »
Are Influencers the Key to a Brand’s Purpose-Driven & Cause Marketing?
There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective at communicating big ideas and marketing messages to consumers. Big brands are eating it up. The influencer marketing industry is growing by billions of dollars per year. …
Are Influencers the Key to a Brand’s Purpose-Driven & Cause Marketing? Read More »
How Primal Branding Can Help Brands of Any Kind, Including Creators
Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand. If you haven’t articulated what that brand …
How Primal Branding Can Help Brands of Any Kind, Including Creators Read More »
The Incredible Journey to Influence of Kevin Marcus Miller
I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time and post them as Instagram Reels or YouTube Shorts … sometimes on LinkedIn, too. The one I’m referring to was inspired by a friend who asked how …
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Bridging Internal and External Gaps in Communications in Communities of Color
Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In fact, the acronym of the early 2020s has to be D-E-I … Diversity, Equity and Inclusivity. While that refers to far more than just race, a good …
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A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart
We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I meet along the way. I’ve met and interviewed dozens who sat out be social media famous and monetize their content. I’ve talked to many who fell into …
A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart Read More »
The Shift Toward Performance-Based Advertising Is Borderline Criminal
There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at an alarming rate now. Tighter economies lead to tighter waistlines, at least in the budget metaphor and what was once standard operation procedure goes out with a …
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What Would a TikTok Ban Mean in the U.S.? Let’s ask Our Friends From India!
TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it’s …
What Would a TikTok Ban Mean in the U.S.? Let’s ask Our Friends From India! Read More »
What Impact Does AI Have on Influencer Marketing?
If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not getting out much. The algorithms and machine learning robots have gotten awfully good and at an awfully lot of things, including written content, graphic and image generation …
What Impact Does AI Have on Influencer Marketing? Read More »
The Linchpin of Influencer Marketing: The Agency Strategist
Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at an agency is both fun and challenging. When you’re at an agency, you get work with a variety of clients, so you don’t get lulled into the …
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Is Community The Last Great Marketing Strategy?
We’ve got a special episode this week. You may recall a couple of weeks ago, I shared an episode of The Rise – The Community Commerce Marketing Show in which I talked to author and marketing thought-leader Jay Baer about his Time to Win research. This week, I share another episode of The Rise for …
The Present and Future of B2B Influence Marketing
A friend of mine reached out recently and asked me if influencer marketing was possible for B2B businesses. Keep in mind this friend isn’t in the bubble of marketing and doesn’t follow along with the same type of topics you or I do. He also probably didn’t give it much thought before asking. When I …
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The Number One Indicator of Your Brand’s Success? Responsiveness!
We’ve got a special episode today for a couple of reasons. First, my pal Jay Baer has new research out on the Time to Win. It’s a fascinating study on how responsiveness in all its variations really can be the difference between getting new business and not … and keeping business and not. Jay and …
The Number One Indicator of Your Brand’s Success? Responsiveness! Read More »
Turning User-Generated Content into Your Brand’s Strength
If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those three-letter abbreviations that everyone instantly understands. At least in the marketing world. Why is that? Well, content from users … the normal, regular social media user who …
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