Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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Nick Westergaard On Brand - On Winfluence

Winfluence Special: On Brand with Nick Westergaard

Today is a special episode of the show. I thought between the Christmas and New Year’s holidays I’d give you a treat and introduce you to one of our sister podcasts on the Marketing Podcast Network. For those who may not recall our episode from December 2nd of 2021, I have launched a network for …

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Papparazzi take pictures of celebrities, not influencers

The Difference Between Celebrities and Influencers

As I browsed the headlines from around the influencer marketing industry this weekend, something I do daily to keep up with all the things, I stumbled upon another of those Top Influencer lists. Now, we’ve covered my disdain for them before. The episode that published on September 20 of 2021 said it was time to …

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Trevor Oldham on Winfluence

Leveraging Podcasts as an Influencer Marketing Channel

If you’re a regular listener to Winfluence, and I know you are, you know that podcasting itself is a medium I consider a big part of our territory in the influence marketing space. While you may think of influencers as primarily social media stars with lots of followers – like Instagrammers and TikTokers – podcasters …

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Jason Falls on the Influencer Pay Gap Solution

The One Thing That Can Close The Influencer Pay Gap

Research hit the wires last week that shows the racial pay gap between white and BIPOC influencers … that is those who are black, indigenous and people of color … is 29 percent overall and 35 percent between white influencers and black influencers. To put it another way, for every $100 a white influencer is …

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Scott Guthrie on Winfluence

The Influencer Marketing Trade Body & Industry Trends with Scott Guthrie

If you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He’s also been named one of Talking Influence’s Top 50 people …

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Proof in Value of Micro-Influencers

Proof in the Better Value in Micro-Influencers

For the last probably year or year and a half, the conversation about the value of influencers has reverberated with the opinion that micro- and nano-influencers are more effective than the big stars with millions of followers. Logically, that makes sense. You have to spend a lot of money for one post with a big …

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TrendHERO State of Influencer Marketing on Instagram Report

New TrendHERO Report Offers Surprising Insight Into Instagram Influencers

When TrendHERO sponsored my podcast last month, I was excited to see a powerful, yet cost-accessible influencer marketing software hit the marketplace. While singularly focused on Instagram, TrendHERO is a robust platform to help discover, prioritize, analyze and track Instagram influencers. When they told me they were doing a deep analysis of U.S.-based Instagram accounts …

New TrendHERO Report Offers Surprising Insight Into Instagram Influencers Read More »

Marketing Podcast Network

Introducing The Marketing Podcast Network

I’ve never really considered myself an entrepreneur, even though technically and by definition, I’ve been one a few times. When I started Social Media Explorer as a blog in 2007, my hope was to use it to publish my thoughts on an emerging industry trend and perhaps position myself as a thought leader. A couple …

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Lindsey Gamble on Winfluence

Continuing the Conversation on Race and Influencer Marketing

A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not one herself. And most of her clients are of the Hispanic-Latina variety. The natural next step in this conversation for me, anyway, was to dive deeper into …

Continuing the Conversation on Race and Influencer Marketing Read More »

Offline influence - A handshake

When In Doubt, Turn To Offline Influence

There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I recommend a software or a tactical idea, he tries it out. By his own admission, I influence him. I reached out to him recently via email to …

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Fabian Guevara on Winfluence

Exploring Influence Marketing in Latin America

Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we don’t spend a lot of focused time understanding how influence marketing works in various countries and cultures. Fabian Fernando Guevara Juarez, who goes by Fabian Guevara for a shorter version of …

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Angry man

Someone Is Recommending Influencers Purchase Followers? Publicly!

Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I subscribe to. It’s always good to catch up on what’s happening in the industry.  Once I read the blogs and websites I know and trust, I have a folder …

Someone Is Recommending Influencers Purchase Followers? Publicly! Read More »

Larry Beaman on Winfluence

Exploring Influencer Marketing Measurement … And The Metaverse

It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I bring that to the table a bit. I work at an agency, Cornett, and devise and manage influence marketing programs for a number of our clients. But …

Exploring Influencer Marketing Measurement … And The Metaverse Read More »

Planning an organizational chart

What Department Should Own Influencer Marketing?

Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy advertisements.  Previous to that point, my team and I managed the growth of several valuable and productive relationships over the course of several years. There were about five or six …

What Department Should Own Influencer Marketing? Read More »

Johanna Voss on Winfluence

How Do Brands & Agencies Handle Influencers of Color?

There’s no doubt that the environment around influencer marketing and race, culture and diversity has undergone an incredible amount of change in the last two years. While the issues of pay gaps and brands ignoring influencers of color have always been present in the industry, the combination of social unrest in the United States and …

How Do Brands & Agencies Handle Influencers of Color? Read More »

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