Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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P.J. Taei on Winfluence

Monetizing Video Content for Influencers and Brands

If you’re not doing video today online, you’re not getting much traction. And that goes for brands, but also for influencers. Video content is more engaging. It draws people in, makes them stop in their feed and pay attention. P.J. Taei is the founder of UScreen. His platform provides just that — a place for …

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Crystal Duncan on Winfluence

How Big Agencies and Brands Handle Influencer Marketing

Few people have been intimately involved in the influencer marketing industry since before it was called influencer marketing. Crystal Duncan is one of them. An early hire at IZEA before it because the behemoth influencer marketing platform, she is now the Senior Vice-President for Influencer Marketing at Edelman, the world’s largest public relations firm. Crystal …

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Mitch Canter on Winfluence

Tapping into Twitch – Fertile Ground for Influence Marketing

As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people watching all at the same time … on AVERAGE.  So, if you haven’t yet explored Twitch as both a viable platform for reaching consumers via advertising or …

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Sam Maher on Winfluence

Can Influence Marketing Save Broadway and The Arts?

Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had a huge financial impact on the arts, as would any economically challenging time. And broadway theatres, along with arts centers, theatres, community troops and groups are going …

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Carlos Gil on Winfluence

Is Influencer Marketing Just Bullshit?

Carlos Gil’s latest book is called The End of Marketing. In it, and in this podcast episode, he claims Influencer Marketing is Bullshit. This is ironic coming from someone who not only advises companies and brands in the marketing space — where influencers are a hot channel for discussion — but has built a bit …

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Amanda Russell on Winfluence

Cracking the Influencer Code

Amanda Russell’s new book, The Influencer Code – How to Unlock the Power of Influencer Marketing, is out now. You can find it on Amazon. She wrote the book because as a college professor at the University of Texas, and before that at UCLA, she felt like a college text on the topic was missing. …

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Rani Mani on Winfluence

The Employees as Influencers – Insights from Adobe

Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she then shifted to take on the role of employee advocacy. Her role is to help Adobe employees to be the voice and face of the brand, much like the role of doing that with influencers. This is a …

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Emily Ho on Winfluence

The Challenge of Influencer Fraud from an Influencer and Agency Owner

Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency. One battle she continually fights is influencer fraud. We dive in a bit to talk about the not-so-ethical influencers out there, how they hurt a brand’s marketing …

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MightyScout Influencer Measurement Review

MightyScout Solves Instagram Influencer Measurement

Unless you have a bunch of money to spend on expensive software packages, measurement and reporting influencer marketing campaigns can be a bitch. Even at agencies, where software is sometimes dependent on the client footing the bill, hours are eaten up every day by staff members going one-by-one to each influencer post or begging each …

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Scott Harward on Winfluence

Bridging the Gap Between Influencer Analytics and Brand Measurement

Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how to better monetize their online presences, but report back metrics that brands care for most. He also works with brands and clients to help them design measurement …

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Lee Odden on Winfluence

The State of B2B Influence Marketing

Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech companies in the world, but conducts an annual survey to report on the B2B space. TopRank’s latest research into B2B influencer marketing is out and very interesting. …

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Neal Schaffer on Winfluence

We Have Entered the Age of Influence

This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we launched this show, Winfluence, we had a few interviews specific to influence and influence marketing I wanted to make sure were available to you here. The first …

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Pierre-Loic Assayag on Winfluence

Identifying Influencers by Relevance, not Reach

Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence …

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Michael Brito on Winfluence

The Fertile Ground of B2B Influence Marketing

Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent almost two decades building relationships for technology and SaaS companies in the Bay Area and around the world. His ideas and strategies around business-to-business influence marketing are …

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Lists of Top Influencers

Onalytica Redefines Influencer Categories, Moves Industry Forward

Just a few days after my Winfluence interview with Onalytica’s Alistair Wheate, his company announced the first major philosophical advancement in influencer marketing in years. Onalytica playfully announced on its blog that it is bidding farewell to influencer lists. But the real news of the announcement was the company will no longer simply look at …

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