Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The Strength of Regional and Targeted Influencers
It’s been a bit since we’ve talked to an influencer about their journey, their approach to monetization and their advice for brands and other influencers on how to do this influence thing. Today, we’re going to spend some time with Heather Watson. She’s the person behind Her Kentucky. Yeah, I asked Heather to come on …
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What in the World is Up with CGI Influencers?
We’ve probably over-done the conversation on this show lately about fake influencers — at least in the context of those who fraudulently buy followers and engagement to appear more influential than they really are. But there’s another kind of fake influencer out there that is potentially more frightening than the first. In case you aren’t …
The Reality of Fighting Influencer Fraud
We’re up to over 60 episodes of this podcast since it shifted to be totally focused on influence marketing and in that span we’ve talked to a lot of the executives at various influencer marketing software platforms. We asked many of them point-blank questions about how they’re dealing with influencer fraud. Most of them put …
Influencer Marketing Strategy from a Global Perspective
There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer and Amanda Russell who both have books out on the topic. A few episodes back, we even spoke to the Professors — Joyce Costello and Sevil Yesiloglu, who edited the …
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The New Influencer Creative Brief
What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are managed services, aren’t helping. And there’s an interesting contradiction to be found in the reason. Ask any influencer or company invested in influencer marketing what the primary benefit of the …
Discovering the Next Level of Influencer Audience Building with Branded Apps
If you look at what is happening with the upper echelon of social media content creators — influencers if you will — they’re beginning to seize opportunities to return to the older mediums. Vikrant Mathur is facilitating that return. His company Future Today partners with high-volume YouTubers and content creators to build branded apps for …
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What a Hollywood Actress Has to Say About Influencers
Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern Family, was also a successful screenwriter in show business as well. Today, she’s the director of content strategy for Tagger, an end-to-end influencer marketing solution. It was …
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Exploring the Mechanism of Influencer Talent Management
The world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential person online and was passed off to an agent-type, it was kind of a turn off. But as I grew to understand the role of a talent …
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The Professors Behind Influencer Marketing’s First College Textbook
Yet another signal that the influencer marketing space is growing and maturing has emerged. The practice now has its first dedicated college text. The aptly named Influencer Marketing published in November and is edited by professors Sevil Yesiloglu and Joyce Costello, both of whom originally connected as lecturers at Bournemouth University in the United Kingdom. …
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The Difference in Celebrities and Influencers
Kim Kardashian is not an influencer. None of the Kardashian-Jenner clan are. Neither is Cristiano Ronaldo. Nor Shaq, Nicki Minaj or Taylor Swift. All of these people are celebrities. Do they have a lot of online followers? Sure. But are the influencers? No. They are celebrities. And there is a difference. I’ve always though the …
Creating Influence Marketing’s First Brand Review Site
If you’ve ever talked to an influencer at length about working with brands you inevitably hear horror stories of being asked to work several hours to create great content only to be offered free product samples as payment. That, coupled with the more insidious problem of unfair pay among races and genders and the influencer …
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The Power of Empathy in Brand Storytelling
What do you think of when you hear the word “empathy?” The definition of the word is the ability to understand and share the feelings of another. Now, some might equate empathy with psychology and touchy-feely emotional moments. But would you believe that empathy can actually drive better business results? It can even drive more …
The Advantage of White Lists and Dark Posts for Influencer Marketing
At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting and understands having to select and manage other influencers for brands. Or someone on the brand side who makes those decisions, but is also an influencer for …
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How to Get Hyper-Local with Influence Marketing
You could argue that one communications discipline that has changed more than others as a result of the world of social media is public relations. Jim Lin is a PR pro who came to the profession at the dawn of the digital area. He is a digital strategist for Golin, one of the larger public …
The Advertising World’s Big Miss with Influencer Marketing
Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout. “Wow!” The first said to the second. “I think this means we get three wishes.” The genie shook his considerable finger and explained the ad man was …
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