Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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Is podcasting busking?

Is Podcasting Just a Form of Busking? Certainly Not!

My pal Seth Goldstein asked an interesting question on Twitter and his blog last week. He posed this: “Is podcasting just a form of busking?” For those who don’t know, busking is a term used mostly in Britain to describe street musicians and performers. The root of the definition is people who perform publicly for …

Is Podcasting Just a Form of Busking? Certainly Not! Read More »

Justin Levy on Winfluence

How to Find and Engage B2B Influencers, From a B2B Brand

In influencer marketing, and certainly in marketing overall, there are generally two types of focus. The one we talk about more often is consumer marketing, also know as business-to-consumer or B2C. Then there’s business-to-business, or B2B. B2B brands sell software, equipment or services to businesses, sometimes for price tags far too high for an individual …

How to Find and Engage B2B Influencers, From a B2B Brand Read More »

It’s Time To Stop Laughing At Kids Who Want To Be Influencers

What did you want to be when you grew up? I waffled between professional baseball player and fighter pilot when I was really young. Then I went through a phase of wanting to be an architect or to anchor SportsCenter. The latter of those indirectly led me here, which is at least in the right …

It’s Time To Stop Laughing At Kids Who Want To Be Influencers Read More »

P.J. Leimgruber on Winfluence

What’s Wrong With Influencer Marketing’s Monetization Model?

We’ve been spending some time on the show of late talking about the future of the creator economy and how influencers can plan for monetization either with or without the big social networks where much of their audience may lie today. Two episodes ago, we talked to Ramiro Canovas from FanBase, which is a lot …

What’s Wrong With Influencer Marketing’s Monetization Model? Read More »

What do influencer consultants do?

What Does An Influencer Consultant Do?

Influencer marketing done right can be quite the task for a marketer, or even a marketing team. It takes time and thoughtfulness to select, engage, manage, execute and measure influence marketing campaigns, just like it does for any other type of marketing. For many businesses, influencer marketing is just a small piece of their overall …

What Does An Influencer Consultant Do? Read More »

Ramiro Canovas on Winfluence

Is The Future of Influence Marketing in Subscription Content?

Is the future of the creator economy and influencer marketing in subscription based content? If you read the tea leaves in the industry, one may think so. Content creators face potential problems when they put all their content and audience eggs in someone else’s basket. If the Instagram servers go berserk one day, some content …

Is The Future of Influence Marketing in Subscription Content? Read More »

Measuring Influencer Marketing - Winfluence

Why Measuring Influencer Marketing Should Not Be Hard

It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do. Hey, I get it. Measurement can be confusing. It’s often an afterthought. But it shouldn’t be and it shouldn’t be hard …

Why Measuring Influencer Marketing Should Not Be Hard Read More »

David Tintner on Winfluence

What Brands Should Do To Survive In A Web Without Cookies

We’re now in 2022 and are within 12 to 24 months of a cookie-less world. Google announced in February of last year that sometime in 2023 it will no longer support third-party cookies for behavior tracking of is browser users. Safari and Firefox had already headed down that road, so it was rather inevitable. That …

What Brands Should Do To Survive In A Web Without Cookies Read More »

Social Media Marketing World 2022

I’ll See You at Social Media Marketing World 2022

I’m excited to be speaking at Social Media Marketing World in 2022. Oddly enough, it will be my first time at the event, though I was a part of several of the webinar series and early Social Media Examiner content that evolved to become what is now the largest social media conference in the world …

I’ll See You at Social Media Marketing World 2022 Read More »

2022 Trends - Jason Falls

The Truth About All These Top Trends Posts for 2022

Happy New Year! We’re kicking off 2022 as many podcasters, bloggers and prognosticators are … by looking ahead and anticipating what may come. But, I’ve got a couple things working against me in that regard. First, I’ve been observing and commenting on the social media space for over 15 years now. I’ve seen many a …

The Truth About All These Top Trends Posts for 2022 Read More »

Nick Westergaard On Brand - On Winfluence

Winfluence Special: On Brand with Nick Westergaard

Today is a special episode of the show. I thought between the Christmas and New Year’s holidays I’d give you a treat and introduce you to one of our sister podcasts on the Marketing Podcast Network. For those who may not recall our episode from December 2nd of 2021, I have launched a network for …

Winfluence Special: On Brand with Nick Westergaard Read More »

Papparazzi take pictures of celebrities, not influencers

The Difference Between Celebrities and Influencers

As I browsed the headlines from around the influencer marketing industry this weekend, something I do daily to keep up with all the things, I stumbled upon another of those Top Influencer lists. Now, we’ve covered my disdain for them before. The episode that published on September 20 of 2021 said it was time to …

The Difference Between Celebrities and Influencers Read More »

Trevor Oldham on Winfluence

Leveraging Podcasts as an Influencer Marketing Channel

If you’re a regular listener to Winfluence, and I know you are, you know that podcasting itself is a medium I consider a big part of our territory in the influence marketing space. While you may think of influencers as primarily social media stars with lots of followers – like Instagrammers and TikTokers – podcasters …

Leveraging Podcasts as an Influencer Marketing Channel Read More »

Jason Falls on the Influencer Pay Gap Solution

The One Thing That Can Close The Influencer Pay Gap

Research hit the wires last week that shows the racial pay gap between white and BIPOC influencers … that is those who are black, indigenous and people of color … is 29 percent overall and 35 percent between white influencers and black influencers. To put it another way, for every $100 a white influencer is …

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Scott Guthrie on Winfluence

The Influencer Marketing Trade Body & Industry Trends with Scott Guthrie

If you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He’s also been named one of Talking Influence’s Top 50 people …

The Influencer Marketing Trade Body & Industry Trends with Scott Guthrie Read More »

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