Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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How Gary Arndt Engineered a Meteoric Rise to Podcasting Dominance
This is episode 178 of Winfluence. I don’t typically count or even add the episode number to the shows because I’ve always thought episode numbers were more of an internal cataloging system for the podcaster and listeners don’t care. I keep track, but it’s easier to just search for the guest or topic on my …
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Why Even Managed Services Need an Influencer Marketing Consultant
Would you believe that even the big, fancy influencer marketing managed services companies need an influencer marketing consultant? Sadly, it’s true. I say this as someone who has hired and managed campaigns with managed services companies over the years. I’ve also hired and contracted execution with companies calling themselves influencer marketing agencies. While some do …
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The 2022 Influencer Marketing Industry Holiday Wish List
August is not the time to be thinking of the holidays. Unless you want to ask for gifts that take some savings to afford. Or in the case of the influencer marketing industry, that might take some time for agile development sprints. When you’re an influencer marketing strategist and practitioner, not to mention an influencer/creator, …
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Are Talent Managers & Managed Services Gouging Creators?
At the end of each show, I offer you up the opportunity to ask a question or throw out a topic you’d like my take on to inspire a show. You’re always welcome to do that by emailing me. The address is [email protected] I love it when you do because it gives me a good …
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Talking Influence Names Top 30 U.S. Pioneers in Influencer Marketing
Talking Influence, which is in my opinion the top daily news source for all things influencer marketing, has created an honors list of who it sees as the Top 30 Pioneers in Influencer Marketing in the United States. I am on the list, which is both humbling and exciting. The criteria included being nominated by …
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Building Influence Approaches While Instagram Changes Algorithms
Instagram is changing its algorithm and user experience. Kylie Jenner isn’t happy about it. She once critically wounded Snapchat by saying she never goes there anymore. Now she’s created a PR issue for the platform. But the changes to Instagram go far beyond pissing off a Kardashian. Instagram is now outwardly saying video is better. …
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Cipio.ai Brings Influencer Discovery, List Building to Businesses for Free
Software as a Service (SaaS) products are hard on SMBs. The money is in enterprise customers, so they placate the little guy with a freemium product that almost does what they need, but requires an upgrade. But, of course, the upgrade is far beyond a reasonable budget for many. So it’s back to Excel sheets …
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Leveraging AI to Find Micro-Influencers
We’ve gotten into a little bit of a pattern here on the show. Seems like every other interview or so is with some founder or executive at an influencer marketing software company. There are lots of reasons for that. First, they’re anxious to mention their platform to you since they know the people who listen …
Getting Out of Your Influence Comfort Zone
I just returned from a short vacation with my children, Grant and Katie. We choose a city the kids haven’t been to each summer and go explore for four or five days. This year, we chose Denver, or the Denver area. We stayed in an AirBnB between Denver and Boulder. We spent a day in …
Moving Influencer Audiences Down the Funnel
The influencer marketing space is overrun with agencies and marketplaces and software solutions and such. It’s hard for a brand to find the right partner to actually solve the specific problems they have that influence can address. Case in point, I reached out to a talent agency last week – you know, one that manages …
Leveraging Micro- & Nano-Influencers for Small Business
Many of you are small business owners. Some of you might also work in marketing teams or even at agencies where influencer marketing budgets are thin. So when you hear people rattling on about the software platforms they use for their influencer marketing efforts, you probably think, “Yeah … wouldn’t that be nice.” The soup-to-nuts …
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A Cheaper, Faster Path to More Ideal Consumer Insights Through Influencers
The most overlooked facet of marketing execution across our industry is consumer research. The large brands and agencies swear by it. But the one-percent is just that: one percent. When you drop down to the lower end of the large brand spectrum, and then to medium brands and small businesses, consumer insights are seldom even …
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Understanding Affinity to Find Success With Influencers
The word affinity has a wide range of meanings. The core one is, a relationship by marriage. That’s according to Merriam-Webster. But it can also mean a similarity based on a relationship or causal connection. Which is to say the spectrum of the relationship can be strong. Or not so strong. I have an affinity …
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The Cocktail Party Method to Grow Your Own Influence
Let’s talk about building your influence. And I don’t mean growing your follower count on social networks. I mean really growing the number of people that you have some degree of influence over. Now, for some of you who want to build a following online or offline and have true influence. Perhaps you want to …
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How to Leverage CSR and PR channels to influence
I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the brilliant minds of our guests. I make no claim to be the know-all and end all to influence marketing. Sure, I have a perspective on the practice …
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