Blog

When business executives are asked about influencer marketing, the responses generally fall into two camps. They either believe in it or they don’t. And those that don’t usually lack an understanding of the value influencers bring to the table for a business. In my upcoming influencer marketing book, Winfluence – Reframing Influencer Marketing to Ignite […]

Small and medium sized businesses can now access an enterprise-quality influencer marketing management solution without breaking the bank. IZEA announced today its IZEA Unity Suite has a new, $500 per month price range spin-off called IZEAx Unity Starter Edition. The new price point doesn’t skimp on the functionality or features, but is limited to two […]

If you’re a regular viewer or listener to Digging Deeper – Make Creativity Your Business Advantage, the weekly podcast I host for Cornett, but also the evolution of my old “The Jason Falls Show” podcast, you know that I’ve promised something new for the old Jason Falls Show feed. I’m happy to tell you that […]

TopRank Marketing’s 2020 State of B2B Influencer Marketing Research Report is out. The survey is a unique look into the breadth and depth of influence marketing in the business-to-business space. Over 300 business-to-business marketing and communications professionals surveyed in an online questionnaire netted the results. Almost three-fourths of the participants were U.S.-based. More than one-third […]

Just on a whim I did a Google search for “online course in social media” today. There are 2.5 billion (with a “b”) results. It’s hard for me to wrap my head around taking one, though I’ve taken dozens of online courses for other topics over the years. And I once started an online learning […]

We’re in the era of Zoom calls and live streams, yet how many people do you know always seem to be looking off to the side, up or down rather than at you when you watch? The problem is no one knows where to look when filming a video, live stream or participating in a […]

What a great talk I had with Doug Holladay from PathNorth on the Digging Deeper podcast this morning! Doug is a former Goldman Sachs executive and Reagan White House staffer who teaches at Georgetown University. He leads a company called PathNorth which consults with business leaders and executives to redefine meaning and purpose for their […]

If you watch Digging Deeper each week, you know that I use Switcher Studio for my production software. I’ve also recently added Restream.io as our distribution software, and used both of them long before they became sponsors of the show. Several people interested in getting better with their live streams asked me what the difference […]

This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics. We discussed how Kroger had to shift almost everything in light of COVID-19, how it has responded to Black Lives Matter and other social issues of late, […]

The Australian Influencer Marketing Council (AIMCO) released its first Influencer Marketing Code of Practice this week. But it’s a lot different than anything we have here in the United States. American Influencers, to date, have only be governed by the Federal Trade Commission (FTC) and its often vague disclosure guidelines. Few fines have actually been […]

Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris and I chatted about measuring advertising creative, building measurement systems for influencer marketing, how businesses can think about artificial intelligence (or A.I.) and beyond. Give this show […]

Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging Deeper podcast this week to talk bout the state of the market, how COVID-19 affects some influencers and beyond. I also take some time to talk about […]