Sysomos Launches Killer Paid Social Analytics Platform

MasterCard runs paid social in multiple regions around the world. The credit card company used to spend weeks after campaigns ended aggregating data from each region, normalizing currencies to the U.S. dollar, then analyzing the data to understand which campaigns worked in which regions, what creative was optimal and how to improve their ad spend. …

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The Shocking Truth About Your Social Audiences

What if I told you your social audiences — those on Facebook vs. Twitter, for example — were not only not the same, but were starkly different? Would it make you uncomfortable with your content strategy? If you are producing the same or similar content for each network, it should offer cause for concern. Surely I …

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Brandwatch Launches Its First Step Toward Audience-Centric Listening

Brandwatch is the latest social listening/social intelligence tool to offer up a product around audience-centric listening. This trend in the industry will continue as the software companies jockey to offer the same features as their competitors. Audience-centric listening actually breaks the mold of social listening and social monitoring platforms and allows you to begin with …

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The Difference Between Social Monitoring and Social Listening

  In the good old days of social media – years ago (like 2007) – we called all these tools that went out and found conversations about your brand social monitoring platforms. Today, most of them call themselves social listening platforms. On the surface, you’d think there’s no difference. But there is. And in my …

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Getting In Trouble For Social Media — One Thing Most Misunderstand

A Louisville Metro corrections officer has been suspended for posting a racist meme on his Facebook account. His commentary, which was simply, “Ha… Truth.” May, in fact, cost him his job. It has certainly stirred up quite a bit of emotion and reaction from the community here. Fortunately, city officials have acted quickly to suspend …

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How Much of the Conversation Do Social Listening Platforms Miss?

Now that Facebook Topic Data is available, social listening platforms can fill the gap we’ve had in analyzing the consumer conversation about our brands we’ve been missing all these years If you weren’t aware, Facebook’s privacy standards make it a closed platform to spiders and indexing. Conversations on individual profile pages don’t appear in the …

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The Three Needles You Need To Move To Measure Social Media

According to the 2015 Forrester brief on improving social marketing maturity, Chief Marketing Officers are being judged on three primary key performance indicators (KPIs), especially when brands measure social media. Those are: Customer Acquisition, Customer Retention and Brand Value and Reputation. In a way, that’s something we’ve been saying for a few years now. I’ve …

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Simple Tips for Live Streaming on Facebook … or Anywhere

Allen Blair emailed me over the weekend asking if there was a one-sheeter or set of tips for live-streaming somewhere. Allen is one of my mother’s fellow communications directors for the Kentucky Transportation Cabinet’s districts (mom is District 12, Allen is District 9. They handle communications for road closing, weather-related road conditions, bridge naming ceremonies, construction information and …

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What Humanizing Your Brand Looks Like

In 2008, Frank Eliason jumped into online conversations about Comcast and became one of the first social customer service professionals out there. Other than Lionel Menchaca at Dell and a handful of other dotted similar stories, there was no path to follow. Frank had to blaze a trail. And blaze he did. Launching the @comcastcares Twitter …

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The Nuts and Bolts of A Lead-Generation Marketing Funnel

We’re all in the business of generating leads. Whether it’s getting people to walk into your retail location or filling the top of your B2B funnel with email addresses, every single one of us benefits when we bring new customers to the table for our companies. Far be it from me to wax poetic like …

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The Truth About Facebook Topic Data

Facebook Topic Data has been a hot button issue in the social listening space of late. Yet many brand don’t fully understand what it is or why they should consider asking for it with their listening platform. If that wasn’t bad enough, I spoke to a representative of a known social listening platform last week …

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Why Vanity Metrics Don’t Matter

If you’re still focused on vanity metrics for your brand, you’ve missed the boat. Vanity metrics no longer matter. They’re useless. And I’ll tell you why. Now that many social networks have developed reliable, relevant, paid solutions with never-before-seen targeting capabilities, it’s no longer necessary to focus on quantity of audience for social marketing success. Social …

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