Content Marketing – Jason Falls’ Blog
Imagine my surprise when the following subject line appeared in my inbox over the weekend: “The Real Reason Men Can’t Have Multiple Orgasms” No, it wasn’t an email from Cialis or Viagra that fought its way through the spam filters. (You don’t know how tempted I was to make that sentence far less bearable than […]
What Orgasms Have To Do With Shaving … A Content Marketing Case Study Read More »
To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Gareth Daine, a
#SmallBusinessWeek Answers – Content Promotion Read More »
On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic and awareness of your blog. It is well crafted, expertly researched, incredibly in-depth and most certainly a provable tactic to do all of those things. But the
The Fine Line Between Good Blogging and Gaming the System Read More »
“It’s a non-stop job,” Katy Gelhausen told me, referring to her role to manage social media for Tito’s Vodka. She’s the main point of engagement for fans of the 20-year-old challenger brand in the white spirits category and one of just three team members on the Tito’s content team, one of whom is a recent
How To Manage Social Media For a Non-Stop Brand Read More »
Small business content marketing sounds impressive, but to most people the term doesn’t mean anything. Content is vague. Marketing is ambiguous if it’s not immediately confused with advertising. So how do you define content for your small business and how do you prioritize each type? The first step to understand small business content marketing is
Use Tiers to Prioritize Small Business Content Marketing Read More »
The writing assignment is part of my every day life. My digital marketing consulting business often focuses on creating content for enterprise clients. That content comes in the form of corporate speeches, webinars, video discussions and strategic coaching, but also in the form of white papers, blog posts and the occasional social media post. How a writing
How to Produce a Writing Assignment for the Digital Age Read More »
Humanizing marketing automation is one of those topics I get really passionate about. The term “marketing automation” actually irks me. To think that your customers are so unimportant to you that you would build a system so you don’t have to engage with them kind of makes me sick to my stomach. But I get
Humanizing Marketing Automation: A Brilliant Case Study Read More »
A mortgage broker called me yesterday to ask for some advice on social sharing after hearing me speak at a recent event. She works for a bank in a small central Kentucky town and wanted help with the technical end of sharing good content. Her basic issue was she didn’t know where to find the good
How small businesses can use social sharing to build their networks Read More »
Allen Blair emailed me over the weekend asking if there was a one-sheeter or set of tips for live-streaming somewhere. Allen is one of my mother’s fellow communications directors for the Kentucky Transportation Cabinet’s districts (mom is District 12, Allen is District 9. They handle communications for road closing, weather-related road conditions, bridge naming ceremonies, construction information and
Simple Tips for Live Streaming on Facebook … or Anywhere Read More »
A Fortune 500 social media director and I were chatting last week and she said something quite profound. We were talking about her brand’s approach to organic vs. paid social content when she nonchalantly had a mic-drop moment. She said: “We’ve stopped doing organic posts. Everything now is paid.” To the social media purist, a
Is Paid Social Content The Downfall of Brands? Read More »
At a B2B panel discussion yesterday at the Midwest Digital Marketing Conference (#MDMC) our venerable moderator, Steve Bauer of FleishmanHillard asked what the biggest problem was facing social marketing in the B2B space. My fellow panelists — Marisa Lather (a St. Louis-based consultant), Jeff Leonard from Wells Fargo and Nick Weber from Monsanto — answered first
The Biggest Problem With Your Social Is Personality Read More »
Yesterday’s call to action to tell me what you wanted me to share yielded some impressive topics for me to ponder. I guess that goes to show you that if you ever go to the blog topic well and find it dry, all you have to do is ask. I’ve got a dozen or so
How social marketing has changed … and hasn’t Read More »