Digital Marketing

Digital Crossroads is this Fall’s Must-Attend Digital Marketing Conference

Digital Crossroads is this fall’s must-attend digital marketing conference. Yes, I’m biased. The annual fund-raiser for the Louisville Digital Association is programmed almost entirely by me. Yes, I’m the emcee and host. Yes, the non-profit professional association I co-founded benefits from it. But you’re going to be hard-pressed to find a two-day digital marketing event

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Native Advertising is Good for Some Things … Not All Things

My recent projects include several that focus on native advertising. Studying this emerging segment of digital marketing more closely has uncovered some surprises for me in how the market is using and responding to the opportunities. To level-set, native advertising is known by many names. It’s often called sponsored content, advertorial, sponsored posts and the

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