Influencer Marketing

Magda Houalla on Winfluence

Evolving Influence Software Beyond Social Influencers

AspireIQ is about to unleash a new version of its software that is an evolution with the market. The enterprise level software has been one of the great campaign management solutions out there that enables and agency or brand to discover, engage, manage and measure influencer partnerships. Its new version shifts the mindset from online […]

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Mel Carson on Winfluence

The Sophistication of B2B Influence Marketing

There’s been an evolution in business-to-business (B2B) influence marketing lately. Both software companies and agencies are pushing the idea of brands creating influencers out of company executives. Mel Carson was an early company-based influencer, long before we were talking about all this. He was a digital evangelist at Microsoft in the mid-2000s whose whole job

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Jay Desai on Winfluence

Breaking Down Trend, a Curated Influencer Marketing Platform

The landscape of influencer marketing tools is wide and varied. We’ve talked to some of the software company executives here on the show. The IZEAs, Onalyticas and Mavrcks of the worlds are large databases with a high-touch managed services that sit on top of them. I’ve used several of them and they’re great. There are

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Tim Ash on Winfluence

The Brain Science Behind Influence and Influencer Marketing

Influencing people isn’t just creativity and content mixed together. It’s the by-product of the way our brains function. As we experience that content or creativity, hormones release into our system that make us feel safe, happy, sad, angry or any of the other range of emotions. People are subject to their own brain chemistry and

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Joele Forrester on Winfluence

The Scoop on Influencer Marketing from the Industry’s Top Beat Writer

If there is a beat writer for the influencer marketing industry it has to be Joele Forrester from Talking Influence. Her whole job is to interview the movers and shakers, break the news about new software product launches and industry trends, analyze the implications of influencer unions and legal interpretations for the industry and beyond.

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Justin Blaney Talks Influencers and Brands

How Influencers and Brands Drive Dollars with Influence Marketing

We’ve talked about a handful of books on influencer marketing here on Winfluence. While we await the publishing of Winfluence (the book) in early 2021, I couldn’t help having more great discussions with smart people in the space, even other authors. Justin Blaney is a professor at the University of Washington and the chief innovation

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Casey Smith, Influence Marketing at Kroger

From TikTok to Instagram Growth – The Influence Marketing Magic of Kroger

Kroger was the first company to launch a branded TikTok challenge. They have also successfully engaged influencers for events like Hispanic Heritage Month and partnered with publishing platforms like Funny or Die to product share-worthy online content. But the brand also has built incredible social media success in its own right and much of all

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Follow Me Sign, Influencer Followers

If An Influencer’s Follower Count Doesn’t Matter, What Does?

As we survey the web for the best influencers for our influencer marketing campaigns, our tendency has always been to prioritize influencers by their follower count. If you haven’t heard it yet, let me say this loud and clear: Influencer follower count doesn’t matter.  Now, let’s break down why you’ve been told it doesn’t matter,

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