Personal branding is imperative for today’s professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He’s an expert on the subject and the co-author of the book Ditch the Act which helps you mine your own experiences to be more genuine in building your personal brand. We chat […]
The Power of Personal Branding in Business Read More »
If you’ve been reading the tea leaves in influencer marketing, you saw Facebook’s announcement of its new Brand Collabs expansion coming. The network further opened the new influencer marketplace to include Instagram and make it more widely available to influencer pages and accounts that meet certain engagement thresholds yesterday. The network claimed in its announcement
Facebook’s Brand Collabs is a subtle gauntlet thrown at brands using influencers Read More »
The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure “Disclosures 101 for Social Media Influencers” and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation.
The FTC Issues New Disclosure Clarification for Influencer Marketing Read More »
The headline in TechCrunch earlier this week read, “Instagram to test hiding Like counts in U.S., which could hurt influencers.” The piece, by the very good Josh Constine, explains that Instagram is trying to depressurize the network, making it less a Like competition between Internet stars. But the question of whether or not it’s good
Instagram hiding Like counts a blessing to Influencer Marketing Read More »
Yes. You read the headline right. I once gave Ted Kennedy booze. I was 10. Years old. True story. Thanks to some weather issues that impacted my guest on today’s live recording of The Jason Falls Show – A Marketing Podcast – I had to resort to storytelling and so I did. I’m sure many
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Influencer marketing software and marketplace company IZEA released what it now calls a monthly survey last week. The stats were added to its impressive landing page full of great topical statistics. This new poll of 250 influencer and content marketing practitioners, all either at agencies or brands, lauded influencer marketing the way you would expect.
IZEA’s Influencer Marketing Survey confirms echo chamber is strong Read More »