Winfluence Podcast

Tabitha Hawkins on Winfluence

Identifying Influencers by Relevance Not Reach

The biggest challenge brands often face in influence marketing is understanding influencer relevance is often more powerful and reach. Tabitha Hawkins founded the Association of Influencers and Content Creators to help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. In this episode of  Winfluence – …

Identifying Influencers by Relevance Not Reach Read More »

Adrian Parker on Winfluence

Transactional or Relationship? What’s Patrón Tequila’s Influence Marketing Approach

Adrian Parker is the Global Vice-President of Marketing at Patrón Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on …

Transactional or Relationship? What’s Patrón Tequila’s Influence Marketing Approach Read More »

Kristy Sammis on Winfluence

Is Standardization of Influencer Marketing Possible?

Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of  Winfluence – The Influence Marketing Podcast  Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional …

Is Standardization of Influencer Marketing Possible? Read More »

Scroll to Top