Winfluence Podcast

Tim Ash on Winfluence

The Brain Science Behind Influence and Influencer Marketing

Influencing people isn’t just creativity and content mixed together. It’s the by-product of the way our brains function. As we experience that content or creativity, hormones release into our system that make us feel safe, happy, sad, angry or any of the other range of emotions. People are subject to their own brain chemistry and …

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Joele Forrester on Winfluence

The Scoop on Influencer Marketing from the Industry’s Top Beat Writer

If there is a beat writer for the influencer marketing industry it has to be Joele Forrester from Talking Influence. Her whole job is to interview the movers and shakers, break the news about new software product launches and industry trends, analyze the implications of influencer unions and legal interpretations for the industry and beyond. …

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Alex Frolov on Winfluence

The Problem of Influencer Fraud and What To Do About It

A few weeks ago on the show, we talked to Emily Ho, the marketing strategist behind Authentically Social and a fashion influencer in her own right under the monicker Authentically Emmie. In that episode we talked about influencer fraud, comment pods, buying followers and the like. I even mused, “When is someone going to create …

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Justin Blaney Talks Influencers and Brands

How Influencers and Brands Drive Dollars with Influence Marketing

We’ve talked about a handful of books on influencer marketing here on Winfluence. While we await the publishing of Winfluence (the book) in early 2021, I couldn’t help having more great discussions with smart people in the space, even other authors. Justin Blaney is a professor at the University of Washington and the chief innovation …

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Casey Smith, Influence Marketing at Kroger

From TikTok to Instagram Growth – The Influence Marketing Magic of Kroger

Kroger was the first company to launch a branded TikTok challenge. They have also successfully engaged influencers for events like Hispanic Heritage Month and partnered with publishing platforms like Funny or Die to product share-worthy online content. But the brand also has built incredible social media success in its own right and much of all …

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Crystal Duncan on Winfluence

How Big Agencies and Brands Handle Influencer Marketing

Few people have been intimately involved in the influencer marketing industry since before it was called influencer marketing. Crystal Duncan is one of them. An early hire at IZEA before it because the behemoth influencer marketing platform, she is now the Senior Vice-President for Influencer Marketing at Edelman, the world’s largest public relations firm. Crystal …

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Mitch Canter on Winfluence

Tapping into Twitch – Fertile Ground for Influence Marketing

As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people watching all at the same time … on AVERAGE.  So, if you haven’t yet explored Twitch as both a viable platform for reaching consumers via advertising or …

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Sam Maher on Winfluence

Can Influence Marketing Save Broadway and The Arts?

Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had a huge financial impact on the arts, as would any economically challenging time. And broadway theatres, along with arts centers, theatres, community troops and groups are going …

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