Winfluence Podcast

Mike Fiffik on Winfluence

What Creators Need to Know About The Law & Their Business

Content creators and influencers typically receive payment for their work. It’s an exchange of goods and services. The brand pays them, sometimes in cash, other times in product or other valued items. In turn, the creator creates. The influencer recommends, and so on. The nature of that exchange of goods and services means the government …

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William Gasner on Winfluence

What is a Micro-Influencer and how do you leverage them?

If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano influencer that can just drive sales. It make sense that most businesses, particularly direct to consumer brands, would rather skip the high cost, awareness influencer types and …

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Rocky Buckley on Winfluence

How Creators Can Level Up Content & Revenue with Online Courses

There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that I like to call the peace sign, duck lips crowd. The other are the self-promoting talking head types in the B2B space … often fraught with marketing …

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Bill Hildebolt on Winfluence

Exploring the Math & Science of Influencer Marketing

You’re starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it’s been there but seems to be getting louder. The word or phrase I’m referring to is “data-driven.” Most of your influencer marketing platforms have that verbiage in their marketing literature because marketing decision makers like you …

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Kipp Bodnar on Winfluence

A Deep Dive into Instagram with HubSpot’s Kipp Bodnar

If you read the tea leaves of the conversations people are having about social media channels these days, you’d probably think TikTok was dominant, Instagram was struggling, YouTube was relevant and everything else was dead. But the way the conversations go and reality aren’t always aligned.  HubSpot published two reports over the last couple of …

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Tinashe Chaponda on Winfluence

What Happens When a Successful Creator Builds an Influencer Agency

Influencer marketing software is a hell of a lot of confusing. There are platforms that do everything … help you find, prioritize, analyze, select, book, contract, collaborate, review, measure and even pay creators. Then there are softwares that do just one of those things. And some that do 2-3 of those tasks. Then there are …

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Lena Katz on Winfluence

Solving the Creative Gap in Snack-able, Vertical Video for Agencies

The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so. Where Instagram, then Instagram Stories were the content du jour for influencers and, thus brands, a year or so ago, now our focus is on snack-able, vertical …

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Michiel Perry on Winfluence

The Content Creator-to-Media-Empire Path of Black Southern Belle

The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with …

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