Winfluence Podcast

Nick Guy on Winfluence

Are Influencers the Key to a Brand’s Purpose-Driven & Cause Marketing?

Influencer Marketing, Winfluence Podcast

There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective at communicating big ideas and marketing messages to consumers.  Big brands are eating it up. The influencer marketing industry is growing by billions of dollars per year. […]

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Monique Russell on Winfluence

Bridging Internal and External Gaps in Communications in Communities of Color

Influencer Marketing, Winfluence Podcast

Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In fact, the acronym of the early 2020s has to be D-E-I … Diversity, Equity and Inclusivity.  While that refers to far more than just race, a good

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Rosa Hart on Winfluence

A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart

Influencer Marketing, Winfluence Podcast

We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I meet along the way. I’ve met and interviewed dozens who sat out be social media famous and monetize their content. I’ve talked to many who fell into

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Jason Falls Commentary on Winfluence

The Shift Toward Performance-Based Advertising Is Borderline Criminal

Influencer Marketing, Winfluence Podcast

There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at an alarming rate now. Tighter economies lead to tighter waistlines, at least in the budget metaphor and what was once standard operation procedure goes out with a

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Pooja ParasuRaman on Winfluence

What Would a TikTok Ban Mean in the U.S.? Let’s ask Our Friends From India!

Influencer Marketing, Winfluence Podcast

TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it’s

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