Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps brands understand how to better target and position themselves by tuning into their customer’s worlds. And what a world that has become, right?
I talked to Jim about the book and the ways that businesses and brands can become more aware, and thus more connected, to their customers as he visited the show this week.
We also talk about two potential new names for the program as we rebrand and evolve to focus less on me and more on the subject matters at hand. And I talk a bit about the magician and the wand.
And here are some other links we mentioned in the show:
- Restream – The tool that enables our multiple network live stream.
- Out and About Dad – Jim’s book about fatherhood, on Amazon
- My mom on the show
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