Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps brands understand how to better target and position themselves by tuning into their customer’s worlds. And what a world that has become, right?

I talked to Jim about the book and the ways that businesses and brands can become more aware, and thus more connected, to their customers as he visited the show this week.

We also talk about two potential new names for the program as we rebrand and evolve to focus less on me and more on the subject matters at hand. And I talk a bit about the magician and the wand.

Do dial up the program, which is now available as a live stream on Facebook, LinkedIn and YouTube each Tuesday morning if you’d like to join the live audience.

And here are some other links we mentioned in the show:

You can find Jim online on LinkedIn and Twitter. Get the new book, The Conscious Marketer, on Amazon.

Our Tuesday podcast recording streams live at 8 a.m. Eastern, 5 a.m. Central on Facebook, LinkedIn or YouTube. If you can’t join us live the videos archive on those channels and audio recording will hit the podcast feed later that morning.

If you would like to suggest a guest on the show, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, The Jason Falls Show is a great sponsorship opportunity to reach those audiences. Learn more on our sponsor page.

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