Building influence in business to business (B2B) marketing is all about content. And while many people are intimidated by it, B2B marketing is not inherently different from B2C (business to consumer) marketing. Evan Kirstel stopped by the podcast this week to chat about the similarities, the differences and how to build influence for your B2B brand.
Plus, I share an anecdote that hit my while helping my girlfriend’s daughter sell Girl Scout Cookies and I share a discount code to the Influencer Marketing Strategies Summit. Dial it up, gang. The chat with Evan was well worth the listen.
And here are some other links we mentioned in the show:
- Around Pickens on Facebook – A fun Switcher Studio user.
- The Influencer Marketing Strategies Summit in Chicago on April 28-30. Use the code JASON15 for a discount. The early bird price ends Thursday!
You can find Evan on LinkedIn or Twitter. You can learn more about him and his work at EvanKirstel.com.
Be sure to tune in next week Live on LinkedIn as we talk to Felix Cao! We’re going to talk about one of my favorite marketing topics and that’s neuromarketing. Why do consumers make the choices they make and how can we persuade them to make the ones we want? That show will air live on LinkedIn at 8 a.m. Eastern, 5 a.m. Central. If you can’t join us live the audio recording will hit the podcast feed later that morning.
If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!