If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from me on the podcast this week. Turns out, it’s not only legal, but is more opt-in and relevant that one might think.
This one will likely spark some discussion, so feel free to jump in the comments or share and tag me on social networks. Scraping emails seems inherently bad. But what GetEmails does is use two existing — and legal — softwares, combines them to identify cookied users on your site, give you their email address and enable the remarketing to help them convert. Listen to the interview and let’s discuss because it is working for Adam’s clients and it can for you, too.
And on this episode, we get the debut of the Trudy Cam — My son’s new dog is in the house. Enjoy!
And here are some other links we mentioned in the show:
- The CAN-SPAM Act – In case you want to review the U.S. email regulation from the FTC.
- UK HealthCare “We Are Proof” – The 2020 Shorty Award winner in Pharma and Healthcare from Cornett and UK HealthCare.
- VisitLex – Horses and Bourbon – The Travel and Tourism finalists nomination for Cornett and VisitLex in the 2020 Shorty Awards
- Permission Shmarketing – Adam Robinson’s new book, sure to raise an eyebrow.
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