A friend of mine reached out recently and asked me if influencer marketing was possible for B2B businesses. Keep in mind this friend isn’t in the bubble of marketing and doesn’t follow along with the same type of topics you or I do. He also probably didn’t give it much thought before asking. When I […]
The Present and Future of B2B Influence Marketing Read More »
Several of our recent episodes have focused on business to business, or B2B influence marketing. The last couple of conversations we’ve had — one with Carter Hostelley and another with Mel Carson — talked about the concept of creating influencers from a company’s executives. In this episode of Winfluence, we focus on building influence for
How a B2B Company Became an Influencer Read More »
There’s been an evolution in business-to-business (B2B) influence marketing lately. Both software companies and agencies are pushing the idea of brands creating influencers out of company executives. Mel Carson was an early company-based influencer, long before we were talking about all this. He was a digital evangelist at Microsoft in the mid-2000s whose whole job
The Sophistication of B2B Influence Marketing Read More »
Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech companies in the world, but conducts an annual survey to report on the B2B space. TopRank’s latest research into B2B influencer marketing is out and very interesting.
The State of B2B Influence Marketing Read More »
Building influence in business to business (B2B) marketing is all about content. And while many people are intimidated by it, B2B marketing is not inherently different from B2C (business to consumer) marketing. Evan Kirstel stopped by the podcast this week to chat about the similarities, the differences and how to build influence for your B2B
How to Build Influence in B2B Marketing Read More »
At a B2B panel discussion yesterday at the Midwest Digital Marketing Conference (#MDMC) our venerable moderator, Steve Bauer of FleishmanHillard asked what the biggest problem was facing social marketing in the B2B space. My fellow panelists — Marisa Lather (a St. Louis-based consultant), Jeff Leonard from Wells Fargo and Nick Weber from Monsanto — answered first
The Biggest Problem With Your Social Is Personality Read More »