Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. We talked on the podcast this […]
How a Dentist Became a Content Marketing Star Read More »
The biggest mistake brands tend to make when leveraging native advertising is they don’t “get” the native part of it. They just see it as another form of advertising. And it’s not just brands. It’s people in the industry in general, including agency folks. Not too long ago, in fact, one of our clients at
What does good Native Advertising look … or sound … like? Read More »
If you want to track a true digital marketing case study, pay attention to what Ilana Rabinowitz is doing at Lion Brand Yarns. The company moved from a catalog operation to full-scale e-commerce and an audience built on content marketing with great influencer programs. An all of it was done on Ilana’s watch. Ilana joined
How Lion Brand Yarns Uses Digital Marketing with Ilana Rabinowitz – GAC Episode 46 Read More »