customer experience Archives

The Ultimate Personalization Strategy for Influencer Outreach & Audience Building

Influencer Marketing, Winfluence Podcast

There’s really no question that the more personal the relationship, the more powerful it is. In the business world, the big trend for everything from email marketing to e-commerce websites is personalization. In the influence marketing world agencies and brands hope to break through the inbox clutter and get influencers or media members to respond […]

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The Power of Simple Acknowledgement

Philosophy

On Wednesday of this week, I turned 44 years old. I don’t say that for acknowledgement. My birthday isn’t a big deal anymore. My kids make more of a fuss over it than I do. Once you get that big car insurance break at age 25, there really isn’t that much to look forward to.

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Create customer loyalty with your own loyalty loop

Small Business Marketing

If you’ve followed or read my work very long you know that I don’t do a lot of book reviews. When I do, you should pay attention to them. I’ve just finished The Customer Loyalty Loop by Noah Fleming and have to say that in the era of Jay Baer’s Hug Your Haters, I didn’t

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