Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence […]
Identifying Influencers by Relevance, not Reach Read More »
Monday we discussed the online-offline balance of influencer identification. One theme there was that an influencer tool for small business only gives you a look at half of the equation. It counts online metrics to deliver a set of recommendations for who might be your influencers. You still need to connect the online recommendations to
Scrunch Offers Quick, Easy Influencer Tool for Small Business Read More »
Influence is not an easy thing to understand. Yes, there are dozens of softwares out there with understanding influencers as a claim. They measure how many followers people have. They count the number of likes and comments and such to put a number on someone’s “influence” to convince you they know. But they only give
The Trick to Understanding Influencers Read More »