identifying influencers

Pierre-Loic Assayag on Winfluence

Identifying Influencers by Relevance, not Reach

Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence […]

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