influence Archives - Page 2 of 2

The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry

Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. In the first official episode of Winfluence – The Influence Marketing Podcast, I catch up with Ted to […]

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Influence and Content Marketing Expert Mark Savant

Insights on Influence and Content Marketing from Actidad

Influencer Marketing, Marketing Podcast

Mark Savant knows how to build an online brand. His Actidad community is a powerful beacon among fathers. It’s Facebook Group, blog, podcast and social channels have made him an influencer. Mark also teaches people how to build their own influence with Mark Savant Media, so we had a lot to talk about. I also

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Influencer Marketing Expert Danielle Wiley

Deep Dive Into Influencer Marketing with Danielle Wiley

Influencer Marketing, Marketing Podcast

Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer strategy firms in the world, more than a decade ago. I caught up with her at the Dad 2.0 Summit in Washington D.C. last month and chatted

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Influencer Profile: Kentucky Taste Buds

Influencer Profile, Marketing Podcast

Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they’ve exploded to have one of the most influential channels in the Bluegrass state called KyTasteBuds. It includes a blog, Instagram, Facebook, Twitter and YouTube feed, a podcast and they made

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The Critical Problem Facing Influencer Marketing

Digital Marketing

Influencer marketing is about to take a serious kick in the balls. If you haven’t heard, Klout is shutting down. Godspeed to the social media douchebags who put their Klout score on resumes. Now it will officially be a made up number that represents nothing substantial, rather than an unofficial made up number that represents

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Scrunch Offers Quick, Easy Influencer Tool for Small Business

Digital Marketing

Monday we discussed the online-offline balance of influencer identification. One theme there was that an influencer tool for small business only gives you a look at half of the equation. It counts online metrics to deliver a set of recommendations for who might be your influencers. You still need to connect the online recommendations to

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The Trick to Understanding Influencers

Digital Marketing

Influence is not an easy thing to understand. Yes, there are dozens of softwares out there with understanding influencers as a claim. They measure how many followers people have. They count the number of likes and comments and such to put a number on someone’s “influence” to convince you they know. But they only give

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Getting Back To The Basics

Philosophy

Once upon a time, my old blog was the No. 1 rated marketing blog in the world. Granted, Social Media Explorer was ranked by a handful of arbitrary metrics that could be (though in my case weren’t) manipulated. But for about three weeks in October of 2010, those metrics favored me for some reason. As

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