influencer marketing software

Pete Kennedy on Winfluence

Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social

Influencer Marketing, Winfluence Podcast

If you’ve been paying attention to the goings on in the influencer marketing world, you know by now that there was a major acquisition announced recently. Sprout Social, long known as one of the top social media management solutions in the space, acquired Tagger Media. Its main product, Tagger, is one of the leading influencer […]

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Bill Hildebolt on Winfluence

Exploring the Math & Science of Influencer Marketing

Influencer Marketing, Winfluence Podcast

You’re starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it’s been there but seems to be getting louder. The word or phrase I’m referring to is “data-driven.” Most of your influencer marketing platforms have that verbiage in their marketing literature because marketing decision makers like you

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Tinashe Chaponda on Winfluence

What Happens When a Successful Creator Builds an Influencer Agency

Influencer Marketing, Winfluence Podcast

Influencer marketing software is a hell of a lot of confusing. There are platforms that do everything … help you find, prioritize, analyze, select, book, contract, collaborate, review, measure and even pay creators. Then there are softwares that do just one of those things. And some that do 2-3 of those tasks. Then there are

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Cipio Review - Free Influencer Discovery Software

Cipio.ai Brings Influencer Discovery, List Building to Businesses for Free

Influencer Marketing, Social Technology

Software as a Service (SaaS) products are hard on SMBs. The money is in enterprise customers, so they placate the little guy with a freemium product that almost does what they need, but requires an upgrade. But, of course, the upgrade is far beyond a reasonable budget for many.  So it’s back to Excel sheets

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Nick Wise on Winfluence

Leveraging Micro- & Nano-Influencers for Small Business

Influencer Marketing, Winfluence Podcast

Many of you are small business owners. Some of you might also work in marketing teams or even at agencies where influencer marketing budgets are thin. So when you hear people rattling on about the software platforms they use for their influencer marketing efforts, you probably think, “Yeah … wouldn’t that be nice.” The soup-to-nuts

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Pete Kennedy on Winfluence

A Frank Discussion About The Influence Marketing Software Landscape

Influencer Marketing, Winfluence Podcast

I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on content management platforms, social media management platforms … then in the late 2000s and early 2010s, I became somewhat established as having a degree of expertise with

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The Influencer Marketing Software War - A cannon

Who Will Win the Impending Influencer Marketing Software War?

Influencer Marketing, Winfluence Podcast

Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social networks, snooping around hashtags or doing some Google searches for link-bait posts about the top influencers in one category or another, but that’s time consuming and laborious.  Influencer marketing software platforms like IZEA,

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