I want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to be superfluous. Will the world survive if marketing died? Sure it would. Heck, some people would even say it might be a better place. Sometimes, I’m not […]
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We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn’t necessarily mean the C-level folks in your business are going to understand and approve what we want to do. Some of us talk to the C-level. Some of us are at
Translating Influence Marketing to the C-Suite Read More »
You already know we focus our attention here on influence marketing. That encompasses what many traditionally think of as influencer marketing (with the R) where a brand finds a social media content creator with a large audience to post about their product or service. We expand that conversation to include anyone with influence … social
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It’s hard to have a conversation about influencer marketing software platforms and companies without talking about IZEA. IZEA Worldwide is a publicly traded company on the NASDAQ. Annual revenues are thought to be in the $20 million range. As of the end of 2021 its revenue was actually up 96% year over year. Not bad
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The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses … there are creators out there for every niche and business vertical. Occasionally on Winfluence, we like to bring a content creator on the show to explore
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We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing people discussing the issues of inclusivity, diversity and equity. But I don’t think anyone would say we have done so enough. It’s important for all of us
It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity Read More »
I’ve been doing this for more than 15 years now. No, not podcasting. That’s about the last 4-5 years or so and just two years so far on this particular show. But I’ve been doing this social media, digital marketing, influencer marketing talking head thing for a long time. The first time anyone really took
My Big News and What it Means for Winfluence Read More »
There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that I like to call the peace sign, duck lips crowd. The other are the self-promoting talking head types in the B2B space … often fraught with marketing
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When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of this stuff we call a job or career is understanding consumers. The first rule of any type of communications is to know your audience. If you don’t
Tapping into Human Behavior to Be a Better Marketer Read More »
You’re starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it’s been there but seems to be getting louder. The word or phrase I’m referring to is “data-driven.” Most of your influencer marketing platforms have that verbiage in their marketing literature because marketing decision makers like you
Exploring the Math & Science of Influencer Marketing Read More »
If you read the tea leaves of the conversations people are having about social media channels these days, you’d probably think TikTok was dominant, Instagram was struggling, YouTube was relevant and everything else was dead. But the way the conversations go and reality aren’t always aligned. HubSpot published two reports over the last couple of
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Influencer marketing software is a hell of a lot of confusing. There are platforms that do everything … help you find, prioritize, analyze, select, book, contract, collaborate, review, measure and even pay creators. Then there are softwares that do just one of those things. And some that do 2-3 of those tasks. Then there are
What Happens When a Successful Creator Builds an Influencer Agency Read More »