There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that I like to call the peace sign, duck lips crowd. The other are the self-promoting talking head types in the B2B space … often fraught with marketing […]
How Creators Can Level Up Content & Revenue with Online Courses Read More »
We’ve been spending some time on the show of late talking about the future of the creator economy and how influencers can plan for monetization either with or without the big social networks where much of their audience may lie today. Two episodes ago, we talked to Ramiro Canovas from FanBase, which is a lot
What’s Wrong With Influencer Marketing’s Monetization Model? Read More »
There are dozens of ways for influencers and content creators to monetize their content. Sure, the easy money seems to be partnering with brands to share them with your audience in relevant ways in exchange for a fee or some measure of value. But that shouldn’t be the only way influencers make their money. Merchandising
How Can Influencers Build Lasting Revenue? Merchandise Their Brands! Read More »