influencers Archives - Page 3 of 3

FTC Disclosures for Social Media Influencers

The FTC Issues New Disclosure Clarification for Influencer Marketing

The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure “Disclosures 101 for Social Media Influencers” and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation. […]

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A Brand’s Role in Helping Influencers Get Better

Marketing Podcast

What is a brand’s role in helping influencers get better? What about an agency’s role? Surely you don’t think that side of the aisle doesn’t have one? Influencers, podcasters, bloggers, vloggers and more are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor KPIs and the

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The Psychology that Fuels Influencer Marketing

Marketing Podcast

One of my favorite podcasts to listen to, rather than host, is Hidden Brain with Shakar Vidantam. The NPR offering produces fascinating stories of the human mind and how it works, how we make decisions and the like. Last week, Vidantam interviewed Harvard psychologist Dan Gilbert. And the psychology that fuels influencer marketing became apparent

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The Crossroads of Influencer Marketing is Here

Marketing Podcast

Maybe it’s just me, but it seems like we’ve reached a crossroads in influencer marketing. More and more examples are popping up every day of influencers being called out for bad behavior, not disclosing sponsored content, faking their “genuine”-ness to their audiences and more. If we go a day without seeing influencer marketing messes that

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The Irony of Today’s Influencer Marketing Landscape

Public Relations

In a 2008 panel discussion about influencer marketing and public relations I was asked how I would respond if a blogger asked me to pay them to use the story I was pitching for my client. My response then was I would tell them to go to hell. Certainly, that was a melodramatic way to underline a point

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