neuroscience

Tim Ash on Winfluence

The Brain Science Behind Influence and Influencer Marketing

Influencer Marketing, Winfluence Podcast

Influencing people isn’t just creativity and content mixed together. It’s the by-product of the way our brains function. As we experience that content or creativity, hormones release into our system that make us feel safe, happy, sad, angry or any of the other range of emotions. People are subject to their own brain chemistry and […]

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Roger Dooley Talks Neuromarketing with Jason Falls

Understanding the Neuroscience Behind Consumers with Roger Dooley: Go Ahead Caller Episode 45

Marketing Podcast

Understanding how your consumers think — neuroscience — is a fundamental key to avoiding assumptions and making strong, data-driven marketing decisions. Which is why I love Roger Dooley and the content he shares with all of us regularly. The author of Brainfluence joined me on Go Ahead Caller to talk about neuromarketing — the craft

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