prioritizing influencers Archives

The Challenges of Good Influencer Discovery

Without question, the number one issue that brands and agencies have in the influencer marketing space is simply finding the right influencers to use for a campaign. While that might seem like a simple solution to solve for (there’s a whole industry of software companies with search algorithms meant to do so), typing a few […]

How to Improve Prioritizing Influencers and Measuring Influence Marketing

Influencer Marketing, Winfluence Podcast

Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I find and prioritize the right influencers? The second is how do I measure success of influencer marketing. And honestly, those two components of the process are probably

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