sales

Is your product or service’s pricing structure right?

Let’s talk about pricing structures. Burger King tried to charge me $3.63 for a 32-ounce soda this week. McDonald’s sells them for $1.06. That conflict sets up a great food for thought episode of the podcast. Give it a listen and then ponder over the weekend your pricing structure, how your competitors compare and are […]

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How to Get More Email Responses

Marketing Podcast

Someone asked me last week, “How do I get more email responses?” That’s a good and timeless question. Salespeople spend all day cold calling and cold emailing prospects hoping someone will be interested in learning more. Public relations and media relations pros spend the same time pitching story ideas and coverage for their clients and

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