Do all small businesses need a website? You’d think that a digital marketing guy would answer, “yes.” But my answer is actually “no.” But it’s really the difference in knowing what you “need” versus what is “good to have.” A website can be a critical component of your small business marketing efforts. And a few […]
Do All Small Businesses Need a Website? Read More »
One hundred percent of the people who describe to me what they want their small business website to do have it all wrong. In fact, they have it 180-degrees wrong. They tell me they want it to do the exact opposite of what it should actually do. They say, “I want my small business website
Your Small Business Website Should Give Orders Read More »
The explosion in technology solutions in the last 15 years has created a world where specialized skills are commoditized. WordPress made creating websites simple and cheap. Freshbooks help you do your accounting without needing to pay a bookkeeper. Even apps like Over (disclosure: a client) make graphic design something anyone can do. That is both
How The Gig Economy Can Help Small Businesses Read More »
Everyone looks for an easy button. It’s the way you think you can hack digital marketing for small business. You’ve got too little time to focus on what seems like a massive and ever-expanding world, so you try to find a way to leap frog the work to get to success. The truth is there’s
Hacking Digital Marketing for Small Business Read More »
Your small business email newsletter may be the most important weapon in your digital marketing arsenal. Once you have a prospective customer’s email address, preferably because they gave you permission to email them, you have an invitation to the most effective digital method of driving business. But to hold on to that fertile ground, you
How Often Should You Send a Small Business Email Newsletter? Read More »
Recording a song or an entire album can take weeks, months, even years depending on lots of variables. While it is true that some bands can go into a studio and do 1-2 takes to capture the various instrumentation and vocals that go into a final recording, the production typically takes much longer. Then there
Like Music, The Perfect Marketing Mix Takes Time Read More »
We’ve started talking about how small businesses can make a transition from a referral based business to a lead-generation business and we’ve focused on the website as the starting point. But now let’s start to take our strategic thinking for our small business forward and build out the next step in the process, which is
What digital value proposition can your small business provide? Read More »