traackr

The Influencer Marketing Software War - A cannon

Who Will Win the Impending Influencer Marketing Software War?

Influencer Marketing, Winfluence Podcast

Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social networks, snooping around hashtags or doing some Google searches for link-bait posts about the top influencers in one category or another, but that’s time consuming and laborious.  Influencer marketing software platforms like IZEA, […]

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Pierre-Loic Assayag on Winfluence

Identifying Influencers by Relevance, not Reach

Influencer Marketing, Uncategorized, Winfluence Podcast

Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but by relevance, often surfacing influencers brands would never realize were worth reaching. As a global platform, Assayag also has insights into the differences in influencers and influence

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