Is Influencer Marketing Word of Mouth or Not?
Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or WOM programs. The Harley Davidson Owners Group, Maker’s Mark Ambassadors, Fiskars Scissors, Pabst Blue Ribbon’s hip resurgence—all classic Word of Mouth case studies. But Word of Mouth […]
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