Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno Church, one of the noggins behind Brains on Fire for over 20 years, has an idea of where Word of Mouth is going and stopped by to […]
Where is Word of Mouth Headed in 2020? Read More »
Word of Mouth Marketing is perhaps the biggest topic in marketing right now. And wouldn’t you know it, Jay Baer is there with a book about it. Talk Triggers by Jay and Daniel Lemin hit shelves a couple weeks back and I’ve finally had a chance to start reading it. Let me just say: It’s
Word of Mouth and Measuring Social Media – GAC Episode 30 Read More »
Online reviews are mega important to businesses and brands in today’s search-first, social-second digital marketing world. What happens when you have a fake one? A bad one? We talk about that, word-of-mouth marketing (including why I’m mad at Jay Baer), an interesting lifestyle marketing idea and NDOW — The National Day on Writing (Oct. 20)
I woke up cranky today, so this one had to be good. In honor of National Cheeseburger Day, I confess to being 28% cheeseburger, 27% Diet Pepsi and 14% bourbon. The rest can be attributed to that bitch Little Debbie. We also talk about an awful condiment entry from Heinz for which we try to
What do you think your most important strategic plan is for the next five years? How about the next 10? 20? You can talk about user acquisition, revenue growth and market penetration all you want, but the most important strategic plan any business has right now is building trust. Why? Because all signs point to
Building Trust is Your Most Important Strategic Plan Read More »