I was outed a few months ago by a fellow “influencer” in the digital space (if you can call me that). I’d committed a mortal sin by his estimation. He was “devastated” and “disappointed.” He did it publicly. He shamed me. I unsubscribed from his newsletter. Never mind I subscribe to his blog via RSS […]
There’s no shame in unsubscribing Read More »
There’s a new all-in-one web tool out there for small businesses and it surfaces a lot of interesting features that can make digital easier. Mind you, it’s not an easy button … you still have to provide content and use the tool adequately, but it’s a start. Holonis offers an interesting digital content and social management system
Holonis offers decent all-in-one web solution for small business Read More »
A friend has a problem with her boss. He feels threatened by her. She’s smarter, more hip to technology and has brought the company substantial business. She’s in line for a big promotion that would likely put her on his level and he hates it. He has no plans to better himself by learning technology
Get rid of the office mind games Read More »
My wife turned to me Sunday and said, “I just got an email marketing thing that actually caught my attention.” I love it when she talks nerdy to me. Heh. Apparently Nancy signed up for the email newsletter for a local restaurant she visited last week. On Sunday morning, she received her first email from
The most simple trick to make your emails work Read More »
My cousin Mark and I had dinner last night. He is a nurse educator for a medical supply distributor and wanted to, “pick my brain,” about social media. He’s convinced his boss that social media is a good opportunity for them to connect with their target audiences mostly because their competition isn’t. Because he’s new
Choosing the right social network for your business Read More »
The first national speaking opportunity I was offered was to spread the word that PR spam was partially the fault of the media database companies, like Cision and Vocus, who were making blogger and media member contact information readily available. The companies responded, strengthening their offerings. But there’s still a lot to be desired. Last
Framing The Blogger-PR Relationship Differently Read More »
My friend Susan Dunlap shot me an email last week and asked the following: Wondering if you have an opinion of Digital Media and Marketing certificate programs. NYU offers one, and the course descriptions look relevant, timely and career-bending (sps.nyu.edu/summerce). Duke offers one, too — a path leading to OMCP certification. Since this is a question
Are Social Media and Digital Marketing Certification Programs Credible? Read More »
The question occasionally comes up, “When are you coming out with a new book?” The answer is not soon. In fact, though I have a few concepts I’ve batted around, I am not working on a new book, nor do I have much interest in doing so. The marketing book landscape is much like the
Why I’m Not Writing A New Book … For Now Read More »
Receiving random gifts in the mail does not suck. Last week, I was the recipient of a six pack of gourmet root beer. Who knew there was such a thing? It was from a company called SharpSpring. They were trying to get my attention to demo their marketing automation software on behalf of Elasticity. The
The Good and Bad of Raising the Content Marketing Bar Read More »
Hootsuite, Tweetdeck and Sprout Social are the three social media management solutions that appear atop the G2Crowd list of solutions for the spring of 2015. These three tools fall into the category of “Leader” according to the upstart review site. The newest rankings and report are based on over 600 user reviews of 14 different
G2Crowd Publishes New Social Media Management Software Report Read More »
The lines between paid and earned media continue to blur. Online influencers and bloggers, unlike traditionally trained media, realize their content and access to their audience is worth money. So when a public relations person reaches out, many more are responding with, “Here’s my fee.” Certainly, there are still many content providers, journalists, bloggers and
New Influencer Campaign Tool The Shelf Shows Promise Read More »
So Meerkat is the big SXSW rage this year. The service, which allows you to quickly live stream video, then conveniently pushes the video link to your Twitter followers, does have some appeal in our “look at me” society. Instead of rambling on about it in writing, here are some initial thoughts recorded in one
Thoughts on Meerkat … via Meerkat Read More »