Content Marketing – Jason Falls’ Blog
One of the hardest elements of strong content strategy to produce with any level of consistency and at a reasonable cost is strong photography. Lefty is trying to change that challenge for brands by offering a simple mechanism to reach out and license Instagram images for use online or off. Just login to the site […]
License Instagram Photos With Lefty Read More »
It’s not hard for a good content marketing effort to get my attention. If it’s clever, funny or disruptive in some way, I typically notice. Workfront’s new CHAOS campaign is all three of those. But the ballsy, marketing by promoting the opposite of what you’re selling, is what really stands out. Before we go further,
The Anti-Marketing Marketing of CHAOS, Workfront’s Clever New Campaign Read More »
There’s another social content curation and sharing app out there called DrumUp (http://drumup.io). Like Buffer, LockerDome, Edgar and others, it allows you to proactively post or reactively share content recommended to you by keywords to offer. The setup is super simple – I connected via my Twitter account, entered some keywords and was up and
DrumUp Offers Simple, Easy Social Sharing Read More »
Marketing software is typically only as good as the user implementing it. Except when it’s better than that. Machine learning and natural language processing can get many marketing tools close to being better. In fact, we’ve seen it with SEO plugins like Scribe. With it, you start writing or copy-paste your article into WordPress and,
Wriber Set to Become The Writer’s Block Cure-All For Brands Read More »
There are no style guides to social media writing. There are no rules or tips or tricks. Plenty of gurus and software companies have written articles like, “How to write for social media,” that have scintillating tips like, “Keep Tweets short. You only have 140 characters!” But you don’t need rules to write for social
How to Write Like A Human (Or Sound Like One On Social Media) Read More »
My wife turned to me Sunday and said, “I just got an email marketing thing that actually caught my attention.” I love it when she talks nerdy to me. Heh. Apparently Nancy signed up for the email newsletter for a local restaurant she visited last week. On Sunday morning, she received her first email from
The most simple trick to make your emails work Read More »
My cousin Mark and I had dinner last night. He is a nurse educator for a medical supply distributor and wanted to, “pick my brain,” about social media. He’s convinced his boss that social media is a good opportunity for them to connect with their target audiences mostly because their competition isn’t. Because he’s new
Choosing the right social network for your business Read More »
The question occasionally comes up, “When are you coming out with a new book?” The answer is not soon. In fact, though I have a few concepts I’ve batted around, I am not working on a new book, nor do I have much interest in doing so. The marketing book landscape is much like the
Why I’m Not Writing A New Book … For Now Read More »
Receiving random gifts in the mail does not suck. Last week, I was the recipient of a six pack of gourmet root beer. Who knew there was such a thing? It was from a company called SharpSpring. They were trying to get my attention to demo their marketing automation software on behalf of Elasticity. The
The Good and Bad of Raising the Content Marketing Bar Read More »
I am not a regular podcast listener. They tend to aggravate me. Understand that it’s not that I don’t like the content or the hosts or even most guests. It’s all the technical execution of the show that drives me nuts. Perhaps it is helpful to know that my first job out of college was
Drinking The Podcast Kool-Aid, But Not Making It … Yet Read More »
The Sugar Bowl, generously sponsored by AllState Insurance New Year’s Day, was certainly the more entertaining of the two national semifinal football games. But for social media users and enthusiasts, there was a disturbing undertow, brought to you by AllState as well. The company’s popular Mayhem Campaign — admittedly clever and entertaining — made its
AllState Sparks Mayhem For Social Media Users Read More »
I am asked a lot of questions about things people see on the Interwebs. It seems like nearly every Thanksgiving, Christmas or Arbor Day a relative corners me at the dinner table to ask me about hashtags (or something along those lines). Sometimes they ask, “Why are we gathering for a meal on Arbor Day?” Digressing
How To Explain Hashtags To Your Grandmother Read More »