Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout. “Wow!” The first said to the second. “I think this means we get three wishes.” The genie shook his considerable finger and explained the ad man was […]
The Advertising World’s Big Miss with Influencer Marketing Read More »
Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its website. This bold act of unabashed transparency is a stark flag in the landscape of an industry challenged by the influencer pay gap and how influencers of
The Refreshing Transparency One Firm Brings to the Influencer Pay Gap Read More »
One of the topics I explore throughout the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the whole point of the book is to say that we need to focus on influence marketing (without the R) so we don’t fall into the trap of
Meet the Brand Whose Customers are its Influencers Read More »
When you get down to the core of what an online influencer is, these are people who leverage self-publishing tools like blogs, social networks, photo and video sharing sites to create content. Those that create compelling content or engage an audience of people around that content, or both, accumulate a following of people they have
Podcasting’s First Big Hit Made an Influencer a Published Author Read More »
The book is officially launched and for those of you who have your copy of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you’ve probably started in on the book and know the name Tiffany Mitchell now. Her story of the now infamous motorcycle accident opens the book. To catch those of you up
The Challenge of Vulnerability as an Influencer Read More »
Well, today is in the books. February 23, 2021 was the official launch day for Winfluence – Reframing Influencer Marketing to Ignite Your Brand. And what a day it was. In case you missed the big celebration, I invited a roster of people involved with or related to the book in some way, to come
The Winfluence Book Launch Live Talk Show … Read More »
Influencer marketing analytics company HypeAuditor contacted me Friday night to offer a response to Fake Famous director Nick Bilton’s use of its software in the documentary. Bilton runs his fake follower-driven influencer Dominique Druckman through an unnamed software—clearly HypeAuditor to anyone who knows the interface—and makes fun of her 66 (out of 100) score, implying
HypeAuditor Responds to Misleading Use in Fake Famous Read More »
The official launch date of the book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand – is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings
Are Influencers Considered Experts or Not? Read More »
Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or WOM programs. The Harley Davidson Owners Group, Maker’s Mark Ambassadors, Fiskars Scissors, Pabst Blue Ribbon’s hip resurgence—all classic Word of Mouth case studies. But Word of Mouth
Is Influencer Marketing Word of Mouth or Not? Read More »
The influencer world just became significantly more legit as SAG-AFTRA unveiled a plan to allow anyone who is paid to advertise products via their individual social media platforms to be covered by the union. The qualification puts Instagrammers, YouTubers and TikTok-ers in the same union and professional qualification as screen actors and television and radio
SAG-AFTRA Opens Doors to Unionization of Influencers Read More »
It’s hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media agencies at Ignite Social Media in 2007. When he saw influence marketing becoming its own thing, he launched a second firm called Carusele which helps brands and
How Carusele Innovates & Drives Performance-Based Influence Marketing Read More »
Nick Bilton‘s HBO documentary Fake Famous portrays influencers as superficial, purposeless and purveyors of staging their lives, followings and engagement. The film is compelling and certainly exposes the worst practices of social media influencers trying to just create fame. But it leaves out the rest of influencers, I would argue most of them, that build
Does Fake Famous Miss the Boat on Influencers? Read More »