If your company sells beauty products, you probably have a nice list of beauty influencers you work with. If you sell a food or beverage product, your influencer list is probably full of people who write or post about food and beverage. If you sell sneakers, your influencers are shoe enthusiasts and so-on. Can you […]
Most Brands Overlook The Best Acquisition Strategy for Influence Marketing Read More »
One of the perspectives we haven’t touched on nearly enough on Winfluence is that of the talent manager or influencer agent, if you will. At some point in an influencer’s growth, they may look to a talent agency, manager or agent to help them manage or grow their business. The talent manager, however, presents a
The Role of Talent Management in Influence Marketing Read More »
In the early chapters of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, I cite the Edelman Trust Barometer a few times. It is important in a published book to establish some factual basis for the argument you’re making, or the topic you’re covering. I pointed to a combination of studies, including Edeman’s annual
New Data Illustrates the Media Trust Gap and Opportunity for Influencers Read More »
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is set to hit shelves February 23. In the coming episodes here, I’ll interview some of the experts and practitioners that are highlighted in the book. Today’s sneak peek guest is Lisa Joy Rosner, the senior vice-president for brand and digital at Oracle. She was the
Oracle’s Rosner Talks Influence Marketing in Silicon Valley Read More »
The headline of last week’s press release from the U.S. Attorney’s Office of the Eastern District of New York issued another setback in the mainstream understanding and acceptance of social media influencers as legitimate publishers and information sources. It read, “Social Media Influencer Charged with Election Interference Stemming from Voter Disinformation Campaign.” The mainstream media
Media Bias Towards Influencers Lets Federal Government Attack Slip By Read More »
Is a celebrity an influencer? By that, I mean someone that falls into the category of influencer marketing? Or is celebrity endorsement a category in and of itself? I tend to classify celebrities as different because they’ve earned their influencer for something other than being an influencer. Even if a content creator illustrates expertise or
The Magic of Celebrity Product Placement as Influence Marketing Read More »
Is Facebook set to kill the influencer economy? That question arose during my recent conversation with Gary Arndt of Everything Everywhere and the Everything Everywhere podcast, and it’s a question we seriously have to consider and contend with in the coming year or years. He explained every time a brand or an agency, or one
Is Facebook Killing the Influencer Economy? Read More »
You don’t need $5.6 million to get attention for your brand during the Super Bowl. Well, you do if you insist that attention come in the form of an official Super Bowl commercial. But there are lots of brands who have successfully hijacked the online conversation and buzz around Super Bowl commercials in recent years
How to Hijack the Super Bowl with Influence Marketing Read More »
One of the first jobs I tackled when I began focusing on social media marketing in the mid-2000s was to arm wrestle with a room full of corporate lawyers about what a client could and couldn’t do on social media. Fortunately, I was working with attorneys who had an attitude of possibility, not risk-aversion. They
What Every Influencer Needs to Know About the Law Read More »
One look at my articles and social posts and you can probably tell I’m a bit of a podcast nut these days. I wasn’t for a long time. In fact, up until the last 2-3 years, I thought the vast majority of podcasts were terrible. (Well, I still think that, but there are more good
12 Podcasts Influence Marketing Practitioners Shouldn’t Miss Read More »
Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of my alma maters … West Virginia University. Dr. Freberg started teaching a new version of public relations as the 2000s were winding down and social media had started
Discovering Public Relations Redefines PR in the Influence Era Read More »
Influencer marketing is growing up. If you don’t believe me, look at the latest numbers in AspireIQ’s The State of Influencer Marketing 2021 report. 96 percent of creators want to work with brands beyond social media posts 87 percent are willing to work with favorite brands in exchange for product, as long as the perceived
The State of Influencer Marketing is that it’s finally growing up Read More »