If you’re not doing video today online, you’re not getting much traction. And that goes for brands, but also for influencers. Video content is more engaging. It draws people in, makes them stop in their feed and pay attention. P.J. Taei is the founder of UScreen. His platform provides just that — a place for […]
Monetizing Video Content for Influencers and Brands Read More »
Few people have been intimately involved in the influencer marketing industry since before it was called influencer marketing. Crystal Duncan is one of them. An early hire at IZEA before it because the behemoth influencer marketing platform, she is now the Senior Vice-President for Influencer Marketing at Edelman, the world’s largest public relations firm. Crystal
How Big Agencies and Brands Handle Influencer Marketing Read More »
As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people watching all at the same time … on AVERAGE. So, if you haven’t yet explored Twitch as both a viable platform for reaching consumers via advertising or
Tapping into Twitch – Fertile Ground for Influence Marketing Read More »
Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had a huge financial impact on the arts, as would any economically challenging time. And broadway theatres, along with arts centers, theatres, community troops and groups are going
Can Influence Marketing Save Broadway and The Arts? Read More »
Carlos Gil’s latest book is called The End of Marketing. In it, and in this podcast episode, he claims Influencer Marketing is Bullshit. This is ironic coming from someone who not only advises companies and brands in the marketing space — where influencers are a hot channel for discussion — but has built a bit
Is Influencer Marketing Just Bullshit? Read More »
Amanda Russell’s new book, The Influencer Code – How to Unlock the Power of Influencer Marketing, is out now. You can find it on Amazon. She wrote the book because as a college professor at the University of Texas, and before that at UCLA, she felt like a college text on the topic was missing.
Cracking the Influencer Code Read More »
Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she then shifted to take on the role of employee advocacy. Her role is to help Adobe employees to be the voice and face of the brand, much like the role of doing that with influencers. This is a
The Employees as Influencers – Insights from Adobe Read More »
Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency. One battle she continually fights is influencer fraud. We dive in a bit to talk about the not-so-ethical influencers out there, how they hurt a brand’s marketing
The Challenge of Influencer Fraud from an Influencer and Agency Owner Read More »
Unless you have a bunch of money to spend on expensive software packages, measurement and reporting influencer marketing campaigns can be a bitch. Even at agencies, where software is sometimes dependent on the client footing the bill, hours are eaten up every day by staff members going one-by-one to each influencer post or begging each
MightyScout Solves Instagram Influencer Measurement Read More »
Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how to better monetize their online presences, but report back metrics that brands care for most. He also works with brands and clients to help them design measurement
Bridging the Gap Between Influencer Analytics and Brand Measurement Read More »
Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech companies in the world, but conducts an annual survey to report on the B2B space. TopRank’s latest research into B2B influencer marketing is out and very interesting.
The State of B2B Influence Marketing Read More »
This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we launched this show, Winfluence, we had a few interviews specific to influence and influence marketing I wanted to make sure were available to you here. The first
We Have Entered the Age of Influence Read More »