Influencer Marketing

Cooper Lycan on Winfluence

How a Sports Betting Site Flipped Influencer Marketing on its Head

You already know we focus our attention here on influence marketing. That encompasses what many traditionally think of as influencer marketing (with the R) where a brand finds a social media content creator with a large audience to post about their product or service. We expand that conversation to include anyone with influence … social […]

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Corina Layton on Winfliuence

The Influencer Secrets of the Most Popular Dental Hygienist in the World

The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses … there are creators out there for every niche and business vertical.  Occasionally on Winfluence, we like to bring a content creator on the show to explore

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Cassie Petrey on Winfluence

Insights on Influence from Celebrity Social Media Managers

In the context of influencer marketing, there’s a big difference between an influencer and a celebrity. My definition of that difference has always been that an influencer is someone who built an audience on social media by creating content on social media. A celebrity is someone who built an audience on social media because of

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Jacques Bastien on Winfluence

It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity

We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing people discussing the issues of inclusivity, diversity and equity. But I don’t think anyone would say we have done so enough. It’s important for all of us

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Mike Fiffik on Winfluence

What Creators Need to Know About The Law & Their Business

Content creators and influencers typically receive payment for their work. It’s an exchange of goods and services. The brand pays them, sometimes in cash, other times in product or other valued items. In turn, the creator creates. The influencer recommends, and so on. The nature of that exchange of goods and services means the government

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William Gasner on Winfluence

What is a Micro-Influencer and how do you leverage them?

If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano influencer that can just drive sales. It make sense that most businesses, particularly direct to consumer brands, would rather skip the high cost, awareness influencer types and

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Rocky Buckley on Winfluence

How Creators Can Level Up Content & Revenue with Online Courses

There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that I like to call the peace sign, duck lips crowd. The other are the self-promoting talking head types in the B2B space … often fraught with marketing

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