We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies and vendors alike … we’ve become centered on telling a brand story. But we can’t leave it at that. We have to put that brand story into […]
Creating Remarkable Content & Putting Your Brand Story into Action Read More »
There’s a difference between brand content strategy and corporate content strategy. And perhaps none know that better that Kevin Hunt of General Mills. Kevin joined me on Go Ahead Caller this week to talk about corporate and internal communications for the CPG giant and explain how his team handles corporate content strategy for the mothership.
Corporate Content Strategy is Not Brand Content Strategy Read More »
On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic and awareness of your blog. It is well crafted, expertly researched, incredibly in-depth and most certainly a provable tactic to do all of those things. But the
The Fine Line Between Good Blogging and Gaming the System Read More »
Small business content marketing sounds impressive, but to most people the term doesn’t mean anything. Content is vague. Marketing is ambiguous if it’s not immediately confused with advertising. So how do you define content for your small business and how do you prioritize each type? The first step to understand small business content marketing is
Use Tiers to Prioritize Small Business Content Marketing Read More »