You’re starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it’s been there but seems to be getting louder. The word or phrase I’m referring to is “data-driven.” Most of your influencer marketing platforms have that verbiage in their marketing literature because marketing decision makers like you […]
Exploring the Math & Science of Influencer Marketing Read More »
The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so. Where Instagram, then Instagram Stories were the content du jour for influencers and, thus brands, a year or so ago, now our focus is on snack-able, vertical
Solving the Creative Gap in Snack-able, Vertical Video for Agencies Read More »
The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with
The Content Creator-to-Media-Empire Path of Black Southern Belle Read More »
The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It’s
Exploring the Nuances of Global and Luxury Marketing with Influencers Read More »
Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost. In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main
The Five Tells That Mean You Should Pass on Hiring an Influencer Read More »
Winfluence is not a podcast about podcasts. There are plenty of those out there. I listen to 2-3 to keep myself informed about the tips and tricks, ideas and innovations in the space. There are far more qualified people out there sharing that type of content specific to genre. Podcasts, however, are content creations of
Leveraging Podcasts to Enhance Your Brand of Influence Read More »
Instagram is changing its algorithm and user experience. Kylie Jenner isn’t happy about it. She once critically wounded Snapchat by saying she never goes there anymore. Now she’s created a PR issue for the platform. But the changes to Instagram go far beyond pissing off a Kardashian. Instagram is now outwardly saying video is better.
Building Influence Approaches While Instagram Changes Algorithms Read More »
We’ve gotten into a little bit of a pattern here on the show. Seems like every other interview or so is with some founder or executive at an influencer marketing software company. There are lots of reasons for that. First, they’re anxious to mention their platform to you since they know the people who listen
Leveraging AI to Find Micro-Influencers Read More »
I just returned from a short vacation with my children, Grant and Katie. We choose a city the kids haven’t been to each summer and go explore for four or five days. This year, we chose Denver, or the Denver area. We stayed in an AirBnB between Denver and Boulder. We spent a day in
Getting Out of Your Influence Comfort Zone Read More »
The word affinity has a wide range of meanings. The core one is, a relationship by marriage. That’s according to Merriam-Webster. But it can also mean a similarity based on a relationship or causal connection. Which is to say the spectrum of the relationship can be strong. Or not so strong. I have an affinity
Understanding Affinity to Find Success With Influencers Read More »
I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the brilliant minds of our guests. I make no claim to be the know-all and end all to influence marketing. Sure, I have a perspective on the practice
How to Leverage CSR and PR channels to influence Read More »
What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down a one-way street? I’m not throwing this out there as hyperbole. I mean it. What if we have it all wrong? Let’s deconstruct the construct for a
What if we’re approaching influencer marketing all wrong? Read More »