August is not the time to be thinking of the holidays. Unless you want to ask for gifts that take some savings to afford. Or in the case of the influencer marketing industry, that might take some time for agile development sprints. When you’re an influencer marketing strategist and practitioner, not to mention an influencer/creator, […]
The 2022 Influencer Marketing Industry Holiday Wish List Read More »
At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I haven’t
What Analytics Should Brands Ask For From Influencers? Read More »
It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do. Hey, I get it. Measurement can be confusing. It’s often an afterthought. But it shouldn’t be and it shouldn’t be hard
Why Measuring Influencer Marketing Should Not Be Hard Read More »
It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I bring that to the table a bit. I work at an agency, Cornett, and devise and manage influence marketing programs for a number of our clients. But
Exploring Influencer Marketing Measurement … And The Metaverse Read More »
Unless you have a bunch of money to spend on expensive software packages, measurement and reporting influencer marketing campaigns can be a bitch. Even at agencies, where software is sometimes dependent on the client footing the bill, hours are eaten up every day by staff members going one-by-one to each influencer post or begging each
MightyScout Solves Instagram Influencer Measurement Read More »