influencer marketing software Archives - Page 2 of 2

A Video Tour of Julius, My Influencer Marketing Software of Choice

I’ve been using Julius for influencer marketing discovery, campaign management and measurement for several years now. Its user interface, functionality, feature set and the curated information Julius’s research team loads into the platform make it a superior choice, in my opinion. Julius is the software I mention in my book more often than others for […]

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What a Hollywood Actress Has to Say About Influencers

Influencer Marketing, Winfluence Podcast

Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern Family, was also a successful screenwriter in show business as well. Today, she’s the director of content strategy for Tagger, an end-to-end influencer marketing solution. It was

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HypeAuditor Responds to Misleading Use in Fake Famous

Influencer Marketing

Influencer marketing analytics company HypeAuditor contacted me Friday night to offer a response to Fake Famous director Nick Bilton’s use of its software in the documentary. Bilton runs his fake follower-driven influencer Dominique Druckman through an unnamed software—clearly HypeAuditor to anyone who knows the interface—and makes fun of her 66 (out of 100) score, implying

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A Deep Dive into Influence Marketing with Find Your Influence

Influencer Marketing, Winfluence Podcast

There’s a reason Winfluence often features people representing the influence marketing software solutions and it isn’t sponsorship dollars. These are the people working in and thinking about influence marketing every day, so they have great insights and perspective to share. I thought I knew most of the players in the software space until I recently

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Evolving Influence Software Beyond Social Influencers

Influencer Marketing, Winfluence Podcast

AspireIQ is about to unleash a new version of its software that is an evolution with the market. The enterprise level software has been one of the great campaign management solutions out there that enables and agency or brand to discover, engage, manage and measure influencer partnerships. Its new version shifts the mindset from online

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Breaking Down Trend, a Curated Influencer Marketing Platform

Influencer Marketing, Winfluence Podcast

The landscape of influencer marketing tools is wide and varied. We’ve talked to some of the software company executives here on the show. The IZEAs, Onalyticas and Mavrcks of the worlds are large databases with a high-touch managed services that sit on top of them. I’ve used several of them and they’re great. There are

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Is Influence Marketing an Advertising or Public Relations Function?

Influencer Marketing, Winfluence Podcast

Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly different than many of the advertising-oriented tools you find on the marketplace. It’s almost as if Onalytica stands as the PR argument for influence marketing philosophy while

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The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry

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Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. In the first official episode of Winfluence – The Influence Marketing Podcast, I catch up with Ted to

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IZEA’s Unity Suite Becomes More Accessible to Small, Medium Business

Influencer Marketing, Social Technology

Small and medium sized businesses can now access an enterprise-quality influencer marketing management solution without breaking the bank. IZEA announced today its IZEA Unity Suite has a new, $500 per month price range spin-off called IZEAx Unity Starter Edition. The new price point doesn’t skimp on the functionality or features, but is limited to two

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