I’m exploring something new on this episode of the podcast. Each Monday, as I have the time to do so, I’m going to post a shorter episode that isn’t an interview, but my take on an issue within influence and influence marketing that has been on my mind. In some cases, like today, the topic
Influence is Not a Static Quality Read More »
We’re up to over 60 episodes of this podcast since it shifted to be totally focused on influence marketing and in that span we’ve talked to a lot of the executives at various influencer marketing software platforms. We asked many of them point-blank questions about how they’re dealing with influencer fraud. Most of them put
The Reality of Fighting Influencer Fraud Read More »
There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer and Amanda Russell who both have books out on the topic. A few episodes back, we even spoke to the Professors — Joyce Costello and Sevil Yesiloglu, who edited the
Influencer Marketing Strategy from a Global Perspective Read More »
What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are managed services, aren’t helping. And there’s an interesting contradiction to be found in the reason. Ask any influencer or company invested in influencer marketing what the primary benefit of the
The New Influencer Creative Brief Read More »
If you look at what is happening with the upper echelon of social media content creators — influencers if you will — they’re beginning to seize opportunities to return to the older mediums. Vikrant Mathur is facilitating that return. His company Future Today partners with high-volume YouTubers and content creators to build branded apps for
Discovering the Next Level of Influencer Audience Building with Branded Apps Read More »
Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern Family, was also a successful screenwriter in show business as well. Today, she’s the director of content strategy for Tagger, an end-to-end influencer marketing solution. It was
What a Hollywood Actress Has to Say About Influencers Read More »
Kim Kardashian is not an influencer. None of the Kardashian-Jenner clan are. Neither is Cristiano Ronaldo. Nor Shaq, Nicki Minaj or Taylor Swift. All of these people are celebrities. Do they have a lot of online followers? Sure. But are the influencers? No. They are celebrities. And there is a difference. I’ve always though the
The Difference in Celebrities and Influencers Read More »
What do you think of when you hear the word “empathy?” The definition of the word is the ability to understand and share the feelings of another. Now, some might equate empathy with psychology and touchy-feely emotional moments. But would you believe that empathy can actually drive better business results? It can even drive more
The Power of Empathy in Brand Storytelling Read More »
At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting and understands having to select and manage other influencers for brands. Or someone on the brand side who makes those decisions, but is also an influencer for
The Advantage of White Lists and Dark Posts for Influencer Marketing Read More »
You could argue that one communications discipline that has changed more than others as a result of the world of social media is public relations. Jim Lin is a PR pro who came to the profession at the dawn of the digital area. He is a digital strategist for Golin, one of the larger public
How to Get Hyper-Local with Influence Marketing Read More »
Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout. “Wow!” The first said to the second. “I think this means we get three wishes.” The genie shook his considerable finger and explained the ad man was
The Advertising World’s Big Miss with Influencer Marketing Read More »
Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its website. This bold act of unabashed transparency is a stark flag in the landscape of an industry challenged by the influencer pay gap and how influencers of
The Refreshing Transparency One Firm Brings to the Influencer Pay Gap Read More »